160 million or 70% of US internet users are online video viewers, according to eMarketer. Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]
accounting social media marketing
Content creation – 20 blog consultants & editors in financial services
Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study. While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing. To become more efficient and effective in blog content creation, some financial professionals are seeking […]
Content curation – 3 ways financial professionals are differentiating
When developing a content marketing strategy, two key considerations are differentiation and time. A strategy focused entirely on content creation results in greater differentiation but requires time. To achieve the desired contact frequency with clients and prospects, many financial professionals are complementing content creation with content curation. Moreover, in a 2010 Pew Internet Report, 50% […]
Social media impact on revenue & business value – 8 statistics from financial services
Started to improve customer satisfaction, Dell’s social media efforts soon led to sales of $6.5m through its Twitter account in 2009. Many have since stepped up efforts to generate sales using social media. Apart from brand building and client retention, can financial service professionals use social media to win new clients and grow revenue? Here’re 8 statistics […]
Social media archiving – 8 emerging solutions to watch
With the use of email overtaken by social networking, social media is becoming a marketing channel financial professionals can no longer ignore. And as archiving solutions for email mature, a new category of archiving solutions is emerging to meet social media needs, be it FINRA compliance, content backup or e-discovery. Here’re 8 emerging social media […]
Accountant marketing – 30 sites to curate content from
As part of their social media marketing activity, accounting and tax professionals are selecting quality articles from relevant sites, commenting on them and sharing their links with their networks. Clients and prospects benefit from receiving quality and relevant content that is pre-filtered and put in context by professionals. Here’re 30 accounting and tax sites & […]
Social media metrics for prospecting – 3 that can impact your pipeline
In search engine marketing, practitioners tracked metrics such the number of keywords triggering search results for a site, the number of links to it and created action plans around keywords & link building. What are the key metrics in social media marketing? If you are using social media to attract new prospects, here’re 3 actionable […]
Social media for accountants – 20 savvy CPA’s & tax preparers
Alongside financial planners, CPA and tax accountants deliver key services to manage their customers’ finances. Last September, I presented “20 social media savvy financial advisors.” What about social media for accountants ? CPA’s and tax preparers too are leveraging social media to reach out to clients and prospects. Here’re 20 social media savvy accounting and tax […]
Social media consultant – 20 marketers for financial services
In the same way Google-Yahoo-Bing created demand for expertise in SEO marketing, Facebook-Twitter-Linkedin is creating the need for expertise in social media marketing. Be it getting into social media for the first time, or be it the lack of time – some financial professionals are seeking the help of social media marketers to get discovered […]
Linkedin prospecting – 4 steps for financial professionals
Enter “financial services” into the Linkedin member search box and it will return more than 1M results. How are financial services professionals using Linkedin to connect with potential clients? Here’re 4 steps to attract potential clients, in video. These tutorial videos will help you locate existing clients and attract new potential prospects. Be sure to […]