One of your most important brand assets is your logo. The logo you place on your website or Facebook page contributes to that important first impression a prospect forms when he or she visits your site or social media page. Logos can be classified in five different categories (see breezycreativedesign.com & nodinx.com) Word Mark – typically […]
financial social media marketing
Are You Wasting Your Time with Social Media Marketing?
Maybe. That’s not to say that social media is a waste of time—though we may feel like we’ve wasted our share of hours scrolling through endless updates. Rest assured, though, that online networking can be an extremely effective means of promoting growth. In fact, new research based on a study of 500 CEOs and executives […]
10 winning crowdsourced web designs in wealth management, insurance & accounting
Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing. How have marketers used crowdsourcing to create web designs for communicating their brands, […]
Creating a multimedia content marketing plan from your powerpoint deck
Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]
Financial Social Media Statistics [Infographic] – Stepping Up & Winning Clients
Over the past 2 years, many financial professionals have followed their prospects onto social media, educated themselves about compliance issues, and stepped up their social media marketing game. Across major social networks, clients wins have been reported. Here’re 9 social media statistics that join the dots and capture the story to date. Social Media Statistics […]
How much does it cost to draw a potential prospect to your site?
The cost to send a visitor to your site is an important metric needed to compute marketing ROI. For paid search such as the use of Google Adwords, this cost is simply what you are billed each time your Google ad is clicked during a search query. For visits to your site through social media […]
How much does social media and email archiving cost?
The combined cost of social media & email archiving for the single user is about 2 to 4 Starbucks lattes a week – based on publicly available prices (as of Oct 1 2013) in table below. For compliance or other business reasons, professionals in financial services and other sectors are archiving email and social media business records. […]
How to do more with less time by curating content [Video]
This 1 minute clip shows how to do more in social media marketing with less time by curating content. It also highlights about 100 news, industry & blog sites in financial advisory, insurance, accounting & real estate. Curating content by InvestmentPal Transcript How […]
How to increase leads with effective titles, images & video [Video]
This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & videos used by professionals in financial advisory, insurance, accounting, and real estate. Increase leads with effective titles, images & video […]
Is your social media marketing plan pulling the right levers? [Video]
This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 min 32 s ) by InvestmentPal Transcript This video segment will provide […]