Social media marketing guide – Top 10 Answers
On March 31, 2013,
in accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing,
by InvestmentPal
How can I do more with less? How does SEO fit in? Is there a ROI? A previous post laid out the top 10 social media marketing questions for professionals in financial advisory, insurance, accounting & real estate. Drawing from content on this blog & newly available data, here’s a visual social media marketing [...]
The Yin & Yang of Inbound Marketing [Infographic]
On October 30, 2012,
in accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing,
by InvestmentPal
A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- [...]
100 social media savvy early adopters in financial services ecosystem
On September 28, 2012,
in accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing,
by InvestmentPal
According to a Bain & Company report, “early adopters are gaining real economic value from their investments in social media”. As early as 2009, Dell, a retail social media early adopter, reported sales of $6.5M through its Twitter account. In financial services, over the last year, multi-million dollar account wins by social media savvy financial [...]
Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings. A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new [...]
Top 10 social media marketing questions
On April 30, 2012,
in accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing,
by InvestmentPal
With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or [...]
10 social media success stories on how new clients were won
On January 19, 2012,
in accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing,
by InvestmentPal
Last year, this blog published an article on the “social media impact on revenue” – presenting 8 statistics from various sources which linked social media activity to client acquisition and revenue growth in financial services. What are the stories, who are the people behind those statistics? Here’re 10 social media success stories of professionals in [...]
Started to improve customer satisfaction, Dell’s social media efforts soon led to sales of $6.5m through its Twitter account in 2009. Many have since stepped up efforts to generate sales using social media. Apart from brand building and client retention, can financial service professionals use social media to win new clients and grow revenue? Here’re [...]
Enter “financial services” into the Linkedin search box and you will get more than a million results. Do the same with Twitter and you are likely to get a new “financial services” tweet every minute. Here’re three reasons why social media marketing is being used by financial professionals to engage clients and prospects: Source: eMarketer [...]
