According to surveys conducted by American Century Investments, financial advisory firms with a formal social media policy or guidelines increased from 60% to 74% from 2012 to 2015. Over the same period, advisors reported reduced regulatory concerns, greater social media participation and consequently increased gains from social media. Is the absence of a social media […]
accounting social media marketing
Financial services social media policy guidelines & business gains (infographic)
Can a social media policy or guideline have an impact on growth of your financial advisory business? To answer this question, we looked at surveys on financial advisors conducted by American Century Investments over a 3-year period. Here are some findings that suggest a positive bottom-line impact of getting a social media policy in place […]
Looking for new clients? An update on social media demographics (infographics)
As a financial advisor, insurance agent, tax consultant or realtor, it is important to know your target customer segments and know where to find them. The number of financial professionals prospecting on Linkedin, Facebook and Twitter has been increasing over the years. One reason for this is the growth of overall user numbers on these […]
Be a trusted curator of content. Review these lists of fake news sites
Fake news is not new. In 1835, the New York Sun reported the discovery of batlike creatures on the moon, leading to record sales of the paper at 19,000 copies daily. “Lunar animals and other objects Discovered by Sir John Herschel in his observatory at the Cape of Good Hope and copied from sketches in […]
New Year Resolutions to Grow Your Business in 2017
In the “Financial Professionals Social Media Adoption Study” conducted by American Century Investments, 43% of financial professionals attributed a return on investment to social media use, with the top 3 social media platforms being Facebook, LinkedIn and Twitter. As we begin the new year, is social media part of your plan to grow your business […]
Happy holidays!
from InvestmentPal
Part 4 (Accounting) – 12 bloggers with (search engine) authority on key accounting terms & topics
In part 4 of our series of posts identifying “authoritative” bloggers on the financial services ecosystem, we identify twelve bloggers with (search engine) authority on key accounting terms. To assess subject matter “authority”, we look at bloggers who have achieved Google Page 1 ranking under “blog searches” using popular accounting search terms. Sara White (editor […]
Google guidelines on how to grade your web page quality
When returning search results for a given query, Google tries to present the most relevant and highest quality web pages. A high quality web page can improve the search rankings of your page and help attract potential prospects to you via Google and other search engines. How does Google assess the quality of your web […]
Part 4: 100 frequently Googled accounting topics & terms (Infographic)
This is Part 4 of a series of posts which highlights top content topics that can be used to engage your prospects and clients online. We focused on wealth management, tax planning and insurance in the previous three infographic posts. In this infographic post, we identify 100 accounting topics and terms which are frequently googled, […]
Part 2: 100 frequently Googled tax topics & terms (Infographic)
100 terms and topics in tax planning and preparation that are frequently Googled (Infographic)