The size of your online social networks affects your ultimate social media reach and marketing effectiveness. As explained in a previous post, your network size is one of three key levers which impact your social media prospecting effectiveness, along with content quality and posting frequency. When your Twitter followers, Facebook friends, Facebook Page followers or Linkedin connections […]
accounting social media marketing
Social media training 101 in 9 minutes [video]. Missed your webinar?
Looking for online resources to learn more about attracting prospects and winning clients on social media? You can sign up for social media 101 webinars organized by marketing experts, or look up relevant social media training videos online. Here’s a social media video which is the product of weeks of research and editing, packed into […]
15 engaging Linkedin group posts on financial services marketing
Enter “marketing for financial services” in Linkedin’s search box and it will return more than 200 Linkedin groups related to the topic. Linkedin groups such as these can offer an easy way to learn, share and discuss financial services marketing with industry peers and marketing professionals. Discussion topics may include marketing strategy, tips, compliance, […]
Pinterest marketing – 15 wealth management, insurance, accounting pins
The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013. And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000. In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can […]
15 winning crowdsourced logo designs in wealth management, insurance and accounting
One of your most important brand assets is your logo. The logo you place on your website or Facebook page contributes to that important first impression a prospect forms when he or she visits your site or social media page. Logos can be classified in five different categories (see breezycreativedesign.com & nodinx.com) Word Mark – typically […]
Are You Wasting Your Time with Social Media Marketing?
Maybe. That’s not to say that social media is a waste of time—though we may feel like we’ve wasted our share of hours scrolling through endless updates. Rest assured, though, that online networking can be an extremely effective means of promoting growth. In fact, new research based on a study of 500 CEOs and executives […]
10 winning crowdsourced web designs in wealth management, insurance & accounting
Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing. How have marketers used crowdsourcing to create web designs for communicating their brands, […]
Creating a multimedia content marketing plan from your powerpoint deck
Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]
Financial Social Media Statistics [Infographic] – Stepping Up & Winning Clients
Over the past 2 years, many financial professionals have followed their prospects onto social media, educated themselves about compliance issues, and stepped up their social media marketing game. Across major social networks, clients wins have been reported. Here’re 9 social media statistics that join the dots and capture the story to date. Social Media Statistics […]
How much does it cost to draw a potential prospect to your site?
The cost to send a visitor to your site is an important metric needed to compute marketing ROI. For paid search such as the use of Google Adwords, this cost is simply what you are billed each time your Google ad is clicked during a search query. For visits to your site through social media […]