The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013. And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000. In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can […]
15 winning crowdsourced logo designs in real estate
In the previous post, we presented 15 winning crowdsourced logo designs in wealth management, accounting & insurance. In this post, we show 15 winning logo designs in real estate landing page and website designs which are created on crowdsourcing sites MycroBurst, CrowdSpring, DesignCrowd and 99Designs. These logos include word marks, letter marks, symbols, symbol-text combinations and emblems. […]
15 winning crowdsourced logo designs in wealth management, insurance and accounting
One of your most important brand assets is your logo. The logo you place on your website or Facebook page contributes to that important first impression a prospect forms when he or she visits your site or social media page. Logos can be classified in five different categories (see breezycreativedesign.com & nodinx.com) Word Mark – typically […]
10 winning crowdsourced landing page & website designs in real estate
In the previous post, we presented 10 winning crowdsourced web designs in wealth management, accounting & insurance. In this post, we show 10 winning real estate landing page and website designs which are created on crowdsourcing sites DesignCrowd, MycroBurst, CrowdSpring and 99Designs. A landing page is typically a single web page focused on a very specific […]
10 winning crowdsourced web designs in wealth management, insurance & accounting
Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing. How have marketers used crowdsourcing to create web designs for communicating their brands, […]
Creating a multimedia content marketing plan from your powerpoint deck
Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]
Financial Social Media Statistics [Infographic] – Stepping Up & Winning Clients
Over the past 2 years, many financial professionals have followed their prospects onto social media, educated themselves about compliance issues, and stepped up their social media marketing game. Across major social networks, clients wins have been reported. Here’re 9 social media statistics that join the dots and capture the story to date. Social Media Statistics […]
How much does it cost to draw a potential prospect to your site?
The cost to send a visitor to your site is an important metric needed to compute marketing ROI. For paid search such as the use of Google Adwords, this cost is simply what you are billed each time your Google ad is clicked during a search query. For visits to your site through social media […]
How much does social media and email archiving cost?
The combined cost of social media & email archiving for the single user is about 2 to 4 Starbucks lattes a week – based on publicly available prices (as of Oct 1 2013) in table below. For compliance or other business reasons, professionals in financial services and other sectors are archiving email and social media business records. […]
How to do more with less time by curating content [Video]
This 1 minute clip shows how to do more in social media marketing with less time by curating content. It also highlights about 100 news, industry & blog sites in financial advisory, insurance, accounting & real estate. Curating content by InvestmentPal Transcript How […]