The combined cost of social media & email archiving for the single user is about 2 to 4 Starbucks lattes a week – based on publicly available prices (as of Oct 1 2013) in table below. For compliance or other business reasons, professionals in financial services and other sectors are archiving email and social media business records. […]
How to do more with less time by curating content [Video]
This 1 minute clip shows how to do more in social media marketing with less time by curating content. It also highlights about 100 news, industry & blog sites in financial advisory, insurance, accounting & real estate. Curating content by InvestmentPal Transcript How […]
How to increase leads with effective titles, images & video [Video]
This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & videos used by professionals in financial advisory, insurance, accounting, and real estate. Increase leads with effective titles, images & video […]
Is your social media marketing plan pulling the right levers? [Video]
This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 min 32 s ) by InvestmentPal Transcript This video segment will provide […]
Social media results – these professionals are winning new clients [Video]
This 2 minute clip presents social media results of financial advisors on Facebook, Twitter and Linkedin in a recent Accenture survey, and highlights 10 notable social media client wins in financial advisory, insurance, accounting and real estate. Social media marketing results (2 mins) by InvestmentPal Transcript Is there a […]
Is social and search together greater than sum of its parts? [Video]
This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa. It also shows 20 keyword choices that enabled posts to win Google Page One ranking in financial advisory, insurance, accounting and real estate; and offers 5 useful tips for search engine optimization. Social […]
Is social media compliance a marketing show stopper? [Video]
For readers who prefer video to slides, a video series on the Top 10 Answers on Social Media Marketing will be produced. This is the first in the series – a 2-minute clip which compares social media compliance to that of email and lays out key highlights from FINRA. Social media compliance [1 min 58s] by InvestmentPal […]
Social media marketing guide – Top 10 Answers
How can I do more with less? How does SEO fit in? Is there a ROI? A previous post laid out the top 10 social media marketing questions for professionals in financial advisory, insurance, accounting & real estate. Drawing from content on this blog & newly available data, here’s a visual social media marketing […]
How 15 post titles attract readers & search engines
Crafting effective post titles is important for online marketing success. Good blog post titles motivate readers to read & share your posts; and achieve higher search engine rankings and click-through rates for those posts. A well crafted post title should*: Be concise(1) Convey reader benefits(2) Trigger an emotional response (eg, use of words such as “need”, […]
Marketing – Social media style [Music Video]
This is a music video on the use of social media style marketing to engage clients and win prospects. It is inspired by the creative marketing efforts we’ve seen from professionals in financial planning, insurance, accounting and real estate. Social Media Style Marketing Hope you like it. – by InvestmentPal […]