Content marketing can help you demonstrate your domain expertise and build relationships with clients and prospects. In a previous post, we listed 30 financial advisory content sites with relevant articles financial advisors can select from, and comment on. By commenting on interesting articles and sharing those commentaries on social media, you can generate useful content to engage your clients and prospects regularly.
In this post, we add to this list of 30 by further identifying “authoritative” bloggers on the subject of financial planning. To ascertain subject matter “authority”, we identify authors who have achieved Google Page 1 ranking in “blog searches” using popular financial advisory search terms. We present 15 bloggers who have demonstrated search engine authority on multiple key financial planning terms.
Chris Dieterich
Barron’s “Focus on Funds” Blog | blogs.barrons.com/focusonfunds
Michael Wursthorn
WSJ “MoneyBeat” Blog | topics.wsj.com/person/W/michael-wursthorn/7104
Lauren Foster
CFA Institute “Enterprising Investor” Blog | blogs.cfainstitute.org/investor/author/laurenfoster
Kevin Graham
Quicken Loans Zing Blog! | quickenloans.com/blog/author/kevin-graham
Philip Coggan
The Economist’s “Buttonwood’s Notebook” | economist.com/blogs/buttonwood
Rob Berger
U.S.News Money Blog | usnews.com/topics/author/robert-berger
Karin Price Mueller
Credit.com | blog.credit.com/author/karin-price-mueller
Ian Smith
FedSmith.com Blogs | blogs.fedsmith.com
Dave Nadig
Etf.com | etf.com/contributors/dave-nadig
Dave Ramsey
Southwest Times Record “Columns & Blogs” | swtimes.com/columns-blogs/dave-ramsey
Suzanne McGee
The Guardian “Money” Column | theguardian.com/profile/suzanne-mcgee
Terry Savage
The Huffington Post | huffingtonpost.com/terry-savage
Amey Stone
Barron’s “Income Investing” Blog | blogs.barrons.com/incomeinvesting
Jason Zweig
WSJ “MoneyBeat” Blog | topics.wsj.com/person/Z/jason-zweig/1586
Emily Brandon
U.S.News Money Blog | usnews.com/topics/author/emily-brandon
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