After acknowledging social media savvy advisors who made Barrons Top 100 in our last post, we return to our series of posts identifying “authoritative” bloggers in the financial services ecosystem. By commenting on interesting blog pieces from authoritative bloggers and sharing those commentaries, professionals can generate useful content and engagement online.
In this post, we present 12 bloggers who have demonstrated search engine authority on multiple key insurance-related terms. To determine subject matter “authority”, we chose bloggers who have received Google Page 1 ranking in “blog searches” using popular insurance search terms.
Louise Norris
(writes about health insurance and healthcare reform)
HealthInsurance.Org Blog
healthinsurance.org/author/louise-norris
@LouiseNorris
Ronald V. Miller, Jr.
(taught insurance law at University of Baltimore)
Maryland Injury Lawyer Blog
marylandinjurylawyerblog.com/ron-miller
@ronaldvmillerjr
Timothy Jost
(consumer liaison representative to the National Association of Insurance Commissioner)
Health Affairs Blog
healthaffairs.org/blog/author/jost
@health_affairs
Christina Merhar
(works for health insurance reimbursement software for small businesses)
Small Business Employee Benefits and HR Blog
zanebenefits.com/blog/author/christina-merhar
@ChristinaAtZane
Stacy Johnson
(licensed in life insurance, stocks etc, and writes about personal finance extensively)
MoneyTalks News
moneytalksnews.com/author/stacy
@moneytalksnews
Judge David Langham
(involved in workers’ compensation for over 25 years as an attorney, adjudicator & administrator)
Workers Comp BlogWire
workerscompensation.com/compnewsnetwork/author/dlangham
flojcc.blogspot.com
Charles Elmore
(winner of 2014 and 2015 Sunshine State Award for consumer reporting)
Protecting Your Pocket Blog (Palm Beach Post)
protectingyourpocket.blog.palmbeachpost.com/author/charles-elmore
@Elmorepbp
Harris Meyer
(writing covers a broad range of healthcare topics)
Vital Signs Blog (Modern Healthcare)
modernhealthcare.com/staff/harris-meyer
@mhhmeyer
Meredith Cohn
(writes about health and medicine, including state health insurance exchange launch)
Picture of Health (The Baltimore Sun)
baltimoresun.com/bal-meredith-cohn-20141007-staff.html
@mercohn
Philip Moeller
(an expert on aging and retirement for the PBS NewsHour)
Making Sense (PBS NewsHour)
pbs.org/newshour/author/philip-moeller
@PhilMoeller
Alain Thériault
(writes about life insurance and investment products)
Insurance Journal
insurance-journal.ca/author/alain-theriault
@alaintheriault2
Greg Ostrowski
(blogs for The Smarter Investor and offers wealth management services to individuals)
US News Money Blog
usnews.com/topics/author/greg-ostrowski
@gostro01
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