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Impact of Covid-19 on customer engagement for insurance agents

November 12, 2021 By InvestmentPal Leave a Comment

In a previous post, we showed how customer engagement in the wealth management industry has changed during this pandemic.  In this blog, we highlight 5 statistics that show why and how insurance agents have both increased adoption of digital tools and use of social media to engage and win clients during this time.

 

1. The relative frequency of users looking for “insurance agent” using search engines increased 27% in 2020

insurance agent search google trend

Source: Google Trends

 

2. 15% of consumers anticipate they are likely to purchase life insurance due to the impact of COVID-19

covid life insurance purchase

Source: PwC’s COVID-19 Pulse Survey, June 2020

 

3. 44% of insurance agents rated digital tools as the most significant capability insurers can invest to support them

insurance agents digital tools

Source: McKinsey “Covid-19 US insurance Agent Pulse Survey” May 2020

 

4. 78% of insurance CEOs say COVID-19 has accelerated progress on the creation of a seamless digital customer experience

covid accelerated digital customer experience

Source: KPMG 2020 CEO Outlook Covid-19 Special Edition

 

5. Use of social media to assess a financial professional has increased to 64% for Millennials, 53% for Gen X, and 27% for Baby Boomers in 2020

use of social media to assess financial professional

Source: LIMRA’s 2020 Insurance Barometer Study

 

By InvestmentPal

 

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Filed Under: How to, insurance social media marketing, Metrics, other, perspective, Recent, ROI

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