In a previous post, we showed how customer engagement in the wealth management industry has changed during this pandemic. In this blog, we highlight 5 statistics that show why and how insurance agents have both increased adoption of digital tools and use of social media to engage and win clients during this time.
1. The relative frequency of users looking for “insurance agent” using search engines increased 27% in 2020
Source: Google Trends
2. 15% of consumers anticipate they are likely to purchase life insurance due to the impact of COVID-19
Source: PwC’s COVID-19 Pulse Survey, June 2020
3. 44% of insurance agents rated digital tools as the most significant capability insurers can invest to support them
Source: McKinsey “Covid-19 US insurance Agent Pulse Survey” May 2020
4. 78% of insurance CEOs say COVID-19 has accelerated progress on the creation of a seamless digital customer experience
Source: KPMG 2020 CEO Outlook Covid-19 Special Edition
5. Use of social media to assess a financial professional has increased to 64% for Millennials, 53% for Gen X, and 27% for Baby Boomers in 2020
Source: LIMRA’s 2020 Insurance Barometer Study
Leave a Reply