In previous posts, we discussed how has digital engagement in the wealth management and insurance industry has changed during this pandemic. In this blog, we highlight 3 statistics that show why and how realtors have both increased adoption of digital channels and use of social media to engage with clients during this time.
1. The relative frequency of users looking for “real estate agent” using search engines increased 10% during the first year of the pandemic
Source: Google Trends
2. 44% of real estate agents gained a new client during the pandemic due to posting on social media
3. 82% of real estate agents planned to improve their social presence to grow their business during the pandemic