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Social Media Marketing for Financial Services Ecosystem

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Compliance

Uncomplicated social media policy for financial services professionals – 3 examples

August 17, 2017 By InvestmentPal Leave a Comment

According to surveys conducted by American Century Investments, financial advisory firms with a formal social media policy or guidelines increased from 60% to 74% from 2012 to 2015.  Over the same period, advisors reported reduced regulatory concerns, greater social media participation and consequently increased gains from social media.  Is the absence of a social media […]

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Filed Under: accounting social media marketing, Compliance, financial social media marketing, How to, insurance social media marketing, Recent

Financial services social media policy guidelines & business gains (infographic)

June 15, 2017 By InvestmentPal Leave a Comment

social media policy, social media guidelines

Can a social media policy or guideline have an impact on growth of your financial advisory business?  To answer this question, we looked at surveys on financial advisors conducted by American Century Investments over a 3-year period.  Here are some findings that suggest a positive bottom-line impact of getting a social media policy in place […]

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Filed Under: accounting social media marketing, Compliance, financial social media marketing, insurance social media marketing, perspective, Recent, ROI

How much does social media and email archiving cost?

October 2, 2013 By InvestmentPal 2 Comments

email archiving costs

The combined cost of social media & email archiving for the single user is about 2 to 4 Starbucks lattes a week – based on publicly available prices (as of Oct 1 2013) in table below.  For compliance or other business reasons, professionals in financial services and other sectors are archiving email and social media business records.  […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, Recent

Is social media compliance a marketing show stopper? [Video]

April 30, 2013 By InvestmentPal Leave a Comment

finra

For readers who prefer video to slides, a video series on the Top 10 Answers on Social Media Marketing will be produced.  This is the first in the series – a 2-minute clip which compares social media compliance to that of email and lays out key highlights from FINRA. Social media compliance [1 min 58s] by InvestmentPal […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, Recent, Videos

Email vs social media compliance & adoption timelines

March 26, 2012 By InvestmentPal 3 Comments

These are eventful years for financial services social media.  In 2010, FINRA 10-06, a key guide on social media compliance, was issued.  The following year, Morgan Stanley allowed its brokers to use social networking sites.  Facebook now has a billion users.  How will the interplay of consumer adoption, regulatory compliance , and business marketing needs  […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, perspective, Recent

Social media archiving – 8 emerging solutions to watch

June 20, 2011 By InvestmentPal 3 Comments

social media archiving by arkovi

With the use of email overtaken by social networking, social media is becoming a marketing channel financial professionals can no longer ignore.  And as archiving solutions for email mature, a new category of archiving solutions is emerging to meet social media needs, be it FINRA compliance, content backup or e-discovery.  Here’re 8 emerging social media […]

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Filed Under: accounting social media marketing, Compliance, financial social media marketing, insurance social media marketing, Recent

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