Content quality is of utmost importance when it comes to creating online engagement with your clients and prospects. Equally important is persuading a potential reader to click on that link to your content. When a potential reader is browsing through a list of article excerpts on a social media stream, there are 3 things that […]
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How to triple your content’s social media reach
Just as prospects can be found in different social groups offline, they can be discovered in different social networks online. As of now, there are about 280 million monthly active users on Twitter, 330 million registered members on Linkedin, and 860 million daily active users on Facebook. On each of these social networks, clients have been won by […]
7 sources of curated content posted on Linkedin updates
Are you using your Linkedin updates to engage business associates, clients and prospects with curated content? Linkedin’s update feature enables you to share a link to an online article, and your commentary on the article, with people who are connected to you. In addition to becoming a curator of quality content to your network, you […]
Social media training 101 in 9 minutes [video]. Missed your webinar?
Looking for online resources to learn more about attracting prospects and winning clients on social media? You can sign up for social media 101 webinars organized by marketing experts, or look up relevant social media training videos online. Here’s a social media video which is the product of weeks of research and editing, packed into […]
15 engaging Linkedin group posts on financial services marketing
Enter “marketing for financial services” in Linkedin’s search box and it will return more than 200 Linkedin groups related to the topic. Linkedin groups such as these can offer an easy way to learn, share and discuss financial services marketing with industry peers and marketing professionals. Discussion topics may include marketing strategy, tips, compliance, […]
Pinterest images – 15 marketing pins from real estate professionals
As mentioned in the previous post on Pinterest marketing for wealth management, accounting & insurance, the number of online adults using Pinterest has surpassed that of Twitter (Pew Research Center Dec 2013 report). This usage growth has contributed to Pinterest becoming a key visual marketing channel for real estate professionals. What types of content are these […]
Pinterest marketing – 15 wealth management, insurance, accounting pins
The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013. And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000. In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can […]
Creating a multimedia content marketing plan from your powerpoint deck
Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]
How 15 post titles attract readers & search engines
Crafting effective post titles is important for online marketing success. Good blog post titles motivate readers to read & share your posts; and achieve higher search engine rankings and click-through rates for those posts. A well crafted post title should*: Be concise(1) Convey reader benefits(2) Trigger an emotional response (eg, use of words such as “need”, […]
Social media marketing – Gangnam Style
“@psy_oppa Congratulations! You made history! 1 Billion Views!” tweeted MC Hammer on Dec 21 2012 as PSY’s “Gangnam Style” Youtube video topped 1 billion views. How did PSY’s Gangnam Style video, uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months? In a Harvard Business Review blog, marketing […]