A picture tells a thousand words. Host to 7 billion images, Flickr alone has as many images as there are people on earth. In a study conducted by University of Minesota and 3M on the use of digital visual media in presentations, researchers arrived at three interesting conclusions. One, visuals increased the persuasiveness of a presentation by 43%. […]
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The Yin & Yang of Inbound Marketing [Infographic]
A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- […]
100 sites to curate content from in financial services ecosystem
Content curation is an important component of social media marketing. By pointing to quality content and providing unique commentaries and analyses, professionals who curate content can engage with clients and prospects more frequently. In today’s information-loaded web, content curation brings higher quality content to consumers while sending more traffic to curated content sites. Here’re […]
Top 10 social media marketing questions
With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or […]
Complementary professional networking can enhance social media reach
Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to. The mix of online connections in your immediate network can impact your ultimate social media reach. In addition to having clients, colleagues, friends and family in your online […]
Tweets that retweet – Reaching prospects outside your network
In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting. One important metric is the response rate to your content from your social networks. When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his […]
Video marketing – 10 clips by savvy finance & related professionals
160 million or 70% of US internet users are online video viewers, according to eMarketer. Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]
Content creation – 20 blog consultants & editors in financial services
Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study. While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing. To become more efficient and effective in blog content creation, some financial professionals are seeking […]
Content curation – 3 ways financial professionals are differentiating
When developing a content marketing strategy, two key considerations are differentiation and time. A strategy focused entirely on content creation results in greater differentiation but requires time. To achieve the desired contact frequency with clients and prospects, many financial professionals are complementing content creation with content curation. Moreover, in a 2010 Pew Internet Report, 50% […]
Financial advisor marketing – 30 sites to curate content from
Content curation, the selection and sharing of content, is becoming increasingly important in helping consumers get pre-filtered quality content. Social media savvy financial planners, investment advisors and wealth managers become content curators when they select, discuss and share quality and relevant content with their clients and prospects on social media. Here’s a list of 30 […]