Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study. While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing. To become more efficient and effective in blog content creation, some financial professionals are seeking […]
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Content curation – 3 ways financial professionals are differentiating
When developing a content marketing strategy, two key considerations are differentiation and time. A strategy focused entirely on content creation results in greater differentiation but requires time. To achieve the desired contact frequency with clients and prospects, many financial professionals are complementing content creation with content curation. Moreover, in a 2010 Pew Internet Report, 50% […]
Financial advisor marketing – 30 sites to curate content from
Content curation, the selection and sharing of content, is becoming increasingly important in helping consumers get pre-filtered quality content. Social media savvy financial planners, investment advisors and wealth managers become content curators when they select, discuss and share quality and relevant content with their clients and prospects on social media. Here’s a list of 30 […]
Insurance agent marketing – 30 sites to curate content from
Increasingly, insurance agents & brokers are turning to content curation to engage clients and prospects on social media. Social media savvy agents and brokers are tracking content on sites covering auto, life, home, health & business insurance, selecting & commenting on relevant content, and sharing their links. Clients & prospects benefit from quality & relevant content […]
Realtor marketing – 30 sites to curate content from
While real estate sales are transactional, the pre-transaction nurturing and post-transaction referral generation are not. Engaging clients and prospects on social media is increasingly key to this nurturing and referral generation process. Realtors and mortgage brokers are selecting quality articles from relevant sites, commenting on them and sharing their links. Clients and prospects benefit from […]
Accountant marketing – 30 sites to curate content from
As part of their social media marketing activity, accounting and tax professionals are selecting quality articles from relevant sites, commenting on them and sharing their links with their networks. Clients and prospects benefit from receiving quality and relevant content that is pre-filtered and put in context by professionals. Here’re 30 accounting and tax sites & […]
Social media consultant – 20 marketers for financial services
In the same way Google-Yahoo-Bing created demand for expertise in SEO marketing, Facebook-Twitter-Linkedin is creating the need for expertise in social media marketing. Be it getting into social media for the first time, or be it the lack of time – some financial professionals are seeking the help of social media marketers to get discovered […]
Linkedin prospecting – 4 steps for financial professionals
Enter “financial services” into the Linkedin member search box and it will return more than 1M results. How are financial services professionals using Linkedin to connect with potential clients? Here’re 4 steps to attract potential clients, in video. These tutorial videos will help you locate existing clients and attract new potential prospects. Be sure to […]
How to use Facebook for marketing- 7 steps for financial professionals
As more and more people use Facebook, it has evolved into a significant marketing tool and business information platform. More than 1.5 million organizations have a business fan page and 20 million users “Like” a fan page daily. Financial professionals are likewise turning to Facebook for client development as prospective customers increasingly use social media. […]
Social curation -10 financial advisors curating content on social media
As online content grows exponentially, it gets harder to sieve out good content. Content curation, the selection and sharing of content, is increasingly important in helping consumers get to interesting & relevant content. Content curation is equally important to financial professionals as a core component of their content marketing. Financial professionals become content curators when […]