To effectively engage clients and prospects online, it is important for you to generate relevant content which interest them. One way to discover financial planning topics that are of interest to clients and potential prospects is to know what they are searching for on Google. Where relevant to your clients and target prospects, these search terms may be used to suggest topics to comment on, blog about and share on social media. In this post, we present 100 search terms on Google in the area of financial planning and wealth management. The top 10 terms represent more than 1M “exact match” searches made in the U.S every month.
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