“@psy_oppa Congratulations! You made history! 1 Billion Views!” tweeted MC Hammer on Dec 21 2012 as PSY’s “Gangnam Style” Youtube video topped 1 billion views. How did PSY’s Gangnam Style video, uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months? In a Harvard Business Review blog, marketing professor Dae Ryun Chang, attributed its success to PSY’s social network-oriented marketing style in content development, messaging and media use. On content development, the use of crowd sourcing from the dance community led to his highly popular horse dance moves. On messaging, the choice of a highly relevant theme led to its broad appeal. Finally, on media use, the deliberate absence of copyright encouraged the creation of parodies and remakes which further spread his work.
Source: Youtube
Here’re 5 video remakes created by professionals in finance, accounting, insurance, real estate, and posted on various social media channels – spreading “Gangnam Style” while leveraging it for social media marketing. Enjoy, and have a great year ahead!
Social media marketing in financial services ecosystem – Gangnam Style
Silicon Valley Bank | facebook.com/SVBFinancialGroup/posts/368158106614541
Citizens Bank of Edmond | twitter.com/CitizensEdmond/status/275699894633787392
Cover More Insurance | linkedin.com/company/cover-more-insurance
Tanner – Accountants | tannerco.com/2012/12/gangnam-style-cpa-edition-2
Harcourts City Residential – Realtors | facebook.com/HarcourtsCityResidential/posts/291760777596611
Are you marketing, social media style?
– by InvestmentPal
Such a very interesting blog. I like Social media marketing Gangnam Style a lot. This is a very unique concept. Thanks for sharing this wonderful blog.
Glad you liked it. Thanks for the feedback.
I should probably look into some entertainment type or viral videos to use as well! These are some good ones and I can definitely see how they can drive traffic to a company, or CPA in my case.
There seems to be more and more companies on TV and online who are using “viral” videos to promote themselves
Hi Troy, If you’re interested in video marketing, do take a look at some other examples here > https://blog.investmentpal.com/video-marketing-clips-savvy-professionals/. There’re a couple of good entertainment videos produced by WithunSmith + Brown CPAs featured in the post.
I think this is an absolute ingenious way for a company to market itself as long as it is executed and carried out properly. While it doesn’t necessarily have to do with the services that a company provides, it is a great way to show that a company likes to have fun, motivate it’s employees and doesn’t take themselves to seriously ALL the time. My boyfriend’s company did a remake of Gangnam Style and released it to their entire company in Mexico during their holiday trip and it was an absolute hit (not to mention totally hilarious)! Video link:
I love that companies are being creative and investing in unique marketing tactics. Promoting these videos throughout the social media arena is a great way simply to gain company recognition and get their name out there to consumers. Definitely smart marketing.
And they all looked like they were having much fun doing it – must have been great for team building as well.
I don’t understand what this has to do with marketing financial services or insurance sales.
Great question! Well thought out and executed, an authentic and entertaining video can help with important marketing objectives. Judging from the comments garnered by these videos across various social media channels, they have been quite successful from a marketing standpoint. These videos got underlying messages across to prospects (“Congrats on your 111 Days of Service and for wrapping it up with this fun video …. I would bank with you!), received raving client feedback (“THIS is why Banjo uses @svb_financial”), demonstrated teamwork (“What a great team”), got positive press review (”Raise[d] the bar”), and certainly helped with prospective employees (“This is the type of company I’d pay to work for”).