“@psy_oppa Congratulations! You made history! 1 Billion Views!” tweeted MC Hammer on Dec 21 2012 as PSY’s “Gangnam Style” Youtube video topped 1 billion views. How did PSY’s Gangnam Style video, uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months? In a Harvard Business Review blog, marketing professor Dae Ryun Chang, attributed its success to PSY’s social network-oriented marketing style in content development, messaging and media use. On content development, the use of crowd sourcing from the dance community led to his highly popular horse dance moves. On messaging, the choice of a highly relevant theme led to its broad appeal. Finally, on media use, the deliberate absence of copyright encouraged the creation of parodies and remakes which further spread his work.
Here’re 5 video remakes created by professionals in finance, accounting, insurance, real estate, and posted on various social media channels – spreading “Gangnam Style” while leveraging it for social media marketing. Enjoy, and have a great year ahead!
Social media marketing in financial services ecosystem – Gangnam Style
Silicon Valley Bank | facebook.com/SVBFinancialGroup/posts/368158106614541
Citizens Bank of Edmond | twitter.com/CitizensEdmond/status/275699894633787392
Cover More Insurance | linkedin.com/company/cover-more-insurance
Tanner – Accountants | tannerco.com/2012/12/gangnam-style-cpa-edition-2
Harcourts City Residential – Realtors | facebook.com/HarcourtsCityResidential/posts/291760777596611
Are you marketing, social media style?
– by InvestmentPal