With the use of email overtaken by social networking, social media is becoming a marketing channel financial professionals can no longer ignore. And as archiving solutions for email mature, a new category of archiving solutions is emerging to meet social media needs, be it FINRA compliance, content backup or e-discovery. Here’re 8 emerging social media […]
insurance social media marketing
Insurance agent marketing – 30 sites to curate content from
Increasingly, insurance agents & brokers are turning to content curation to engage clients and prospects on social media. Social media savvy agents and brokers are tracking content on sites covering auto, life, home, health & business insurance, selecting & commenting on relevant content, and sharing their links. Clients & prospects benefit from quality & relevant content […]
Social media metrics for prospecting – 3 that can impact your pipeline
In search engine marketing, practitioners tracked metrics such the number of keywords triggering search results for a site, the number of links to it and created action plans around keywords & link building. What are the key metrics in social media marketing? If you are using social media to attract new prospects, here’re 3 actionable […]
Social media consultant – 20 marketers for financial services
In the same way Google-Yahoo-Bing created demand for expertise in SEO marketing, Facebook-Twitter-Linkedin is creating the need for expertise in social media marketing. Be it getting into social media for the first time, or be it the lack of time – some financial professionals are seeking the help of social media marketers to get discovered […]
Linkedin prospecting – 4 steps for financial professionals
Enter “financial services” into the Linkedin member search box and it will return more than 1M results. How are financial services professionals using Linkedin to connect with potential clients? Here’re 4 steps to attract potential clients, in video. These tutorial videos will help you locate existing clients and attract new potential prospects. Be sure to […]
How to use Facebook for marketing- 7 steps for financial professionals
As more and more people use Facebook, it has evolved into a significant marketing tool and business information platform. More than 1.5 million organizations have a business fan page and 20 million users “Like” a fan page daily. Financial professionals are likewise turning to Facebook for client development as prospective customers increasingly use social media. […]
Top google searches for finance, accounting, insurance, real estate professionals
In previous blogs, we wrote about financial professionals getting into social media & showed examples in financial planning as well as real estate. In this blog, let’s take a look at the financial services consumer. Who are financial service consumers looking for online? What are their top google searches when looking online for a financial […]
Why social media marketing – 3 reasons for financial professionals
Enter “financial services” into the Linkedin search box and you will get more than a million results. Do the same with Twitter and you are likely to get a new “financial services” tweet every minute. Here’re three reasons why social media marketing is being used by financial professionals to engage clients and prospects: Source: eMarketer […]