Content quality, size of social networks, and social media post frequency are 3 key levers that can impact your online marketing effectiveness. In a previous post, we presented benchmarks statistics on the size of an individual professional’s social network across Facebook, Linkedin and Twitter – by individual professionals in financial advisory, insurance, accounting and real estate. In this post, we want to focus on the social media post frequency of these professionals – by looking at their Twitter usage. Taking the difference between a Twitter user’s join date and the current date, we can derive the time duration which user has been tweeting. Then, by dividing the user’s number of tweets by that time duration, we can obtain the user’s tweet frequency. Here’re benchmark statistics on the number of tweets posted each month by individual professionals in wealth management, insurance, accounting, & real estate. Data is based on 20,000+ professionals (as of Aug 2014) from InvestmentPal’s Linkedin Group, Facebook Page, Twitter, Pinterest & Google+ accounts.
– by InvestmentPal