Content quality, size of social networks, and social media post frequency are 3 key levers that can impact your online marketing effectiveness. In a previous post, we presented benchmarks statistics on the size of an individual professional’s social network across Facebook, Linkedin and Twitter – by individual professionals in financial advisory, insurance, accounting and real estate. In this post, we want to focus on the social media post frequency of these professionals – by looking at their Twitter usage. Taking the difference between a Twitter user’s join date and the current date, we can derive the time duration which user has been tweeting. Then, by dividing the user’s number of tweets by that time duration, we can obtain the user’s tweet frequency. Here’re benchmark statistics on the number of tweets posted each month by individual professionals in wealth management, insurance, accounting, & real estate. Data is based on 20,000+ professionals (as of Aug 2014) from InvestmentPal’s Linkedin Group, Facebook Page, Twitter, Pinterest & Google+ accounts.
– by InvestmentPal
Marty Morua says
October 7, 2014 at 8:24 amGreetings,
So based on your findings of disseminated Tweets….. whats the magic number? Is there an ideal number of Tweets those in the Financial Services industry (RIAs in this case) need to send monthly to have an impact on their online marketing effectiveness.
What about Day of the week and time? Weekdays? Morning Afternoon or Evening?
Just curious here.
Cheers,
Marty Morua
InvestmentPal says
October 7, 2014 at 11:38 pmHi Marty,
These particular findings do not point to a “magic” number but instead provide benchmarks that can be used to measure one’s tweet frequency vs peers’. At the 90th percentile, the tweet frequency is 105 per month or 3.5 per day and at the 80th percentile, the tweet frequency is 1.1 tweet per day. So sending about 1 to 4 tweets a day will place one in the top 20% or top 10% of peers – a good place to be at. Of course, it is equally important that the content shared in those 1 to 4 tweets is relevant and engaging.
These findings also do not determine a “best time” to tweet. A good time to tweet would be around the time your followers are also online. So if you are following your followers, you can get a sense of that based on when your account is receiving your followers’ tweets.
Thanks for the questions, Marty. These are great topics to further address in future posts.