Crafting effective post titles is important for online marketing success. Good blog post titles motivate readers to read & share your posts; and achieve higher search engine rankings and click-through rates for those posts. A well crafted post title should*:
- Be concise(1)
- Convey reader benefits(2)
- Trigger an emotional response (eg, use of words such as “need”, “home”, “threatened” etc)(3)
- Capture reader attention (eg, use of “numbered lists(4)”, “action verbs(5)”, “why, what, when, how(6)” and questions etc)
- Contain relevant keywords for search engines(7)
*See (1)Soshable.com (2)BloggingWithoutaBlog.com (3 & 6)CopyBlogger.com (4)Digitalsherpa.com (5)SeoDesignSolutions.com (7)Moz.com
Here’re 15 well crafted blog post titles from professionals in financial planning, insurance, accounting and real estate. Written for both human readers and search engines, 80% these posts ranked on Google Page 1 or 2 for keywords in their titles (as of Feb 27 2013).
Effective Post Titles crafted by Professionals in Financial Planning, Insurance, Accounting, Real Estate
Financial Planning
1. Brock & Associates, Financial Planning
3. Jeff Rose, Alliance Wealth Management
4. Tom Froehlich, Froehlich Financial Group
Insurance
5. Neal Frankle, Wealth Resources Group
6. Glenn Cooke, Life Insurance Canada
7. Dennis Volz, State Farm
Accounting & Tax
8. Blue Willow Bookkeeping
9. Bader Martin, CPAs & Business Advisors
10. Jim Yih, Think Box
11. David & John Compton, First Security Financial
Real Estate & Mortgage
12. Realty Austin
13. Joe Manausa, Century 21 Manausa and Associates
14. Jay Calafiore, Mortgage Architects
15. Bruce Schoenne, Lending Max
Are you crafting post titles that attract readers and search engines?
– by InvestmentPal
Woah! I’m really digging the template/theme of this site. It’s simple,
yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and visual appearance. I must say you’ve done a great
job with this. Also, the blog loads super fast for me on Chrome.
Exceptional Blog!
Thanks!