from InvestmentPal
Happy holidays!
from InvestmentPal
real estate social media marketing
Google guidelines on how to grade your web page quality
When returning search results for a given query, Google tries to present the most relevant and highest quality web pages. A high quality web page can improve the search rankings of your page and help attract potential prospects to you via Google and other search engines. How does Google assess the quality of your web […]
Part 5: 100 frequently Googled real estate topics and mortgage terms (Infographic)
This is the fifth and last in this series of posts on content topics which professionals can use to engage prospects and clients online. In the previous 4 posts, we listed topics in the areas of wealth management, tax planning, insurance and accounting. In this post, we present 100 frequently googled real estate and mortgage terms which represent a monthly […]
100 financial planning topics & terms frequently Googled (Infographic)
To effectively engage clients and prospects online, it is important for you to generate relevant content which interest them. One way to discover financial planning topics that are of interest to clients and potential prospects is to know what they are searching for on Google. Where relevant to your clients and target prospects, these search […]
10 delightful season’s greetings to connect with clients & prospects
The holiday season is an important time to connect with clients & prospects, say thank you & to spread that holiday cheer. Here’re 10 delightful seasons greetings, both visual and video, from professionals in financial advisory, insurance, accounting & real estate. Thank you & happy holidays! Area One Realty | areaonerealty.com Royal LePage Miramichi […]
Commenting as a social media engagement strategy – 10 savvy examples
Effective social media marketing requires regular engagement with clients and prospects. Time-pressed professionals face the challenge of generating engaging content at desired frequencies. To overcome this, one marketing strategy these professionals can adopt is commenting. Thoughtful comments on relevant online articles enable professionals to articulate their unique perspectives on timely topics – within minutes. Professionals can craft comments to articulate […]
50 Statistics to guide your approach to Social Media in Financial Services Ecosystem [Infographic]
This year, the millenial population in the U.S. surpassed 75M, exceeding that of baby boomers. A digital savvy generation expected to inherit $30 trillion from baby boomers in North America, 22% of millennial investors say they will look closely at how a financial advisor uses social media when choosing one. In this post, we put […]
60 Youtube channels to curate content from in financial services ecosystem
Video curation is becoming an important component of social media marketing. Today, Youtube has more than 1 billion users and every minute, 300 hours of video are uploaded to it. By selecting timely and relevant video content and providing useful commentaries on selected content, professionals can use curated video to engage clients and prospects. Video curation brings […]
Real estate video marketing – 20 Youtube channels to curate from
This is the fourth in our series of articles on the use of video curation to engage clients and prospects online. Over the last 3 posts, we have featured more than 40 Youtube channels in financial advisory, insurance, tax & accounting from which professionals in those segments can curate. In this post, we present 20 […]
Using creative illustrations to attract prospects – 10 image sources
Content quality is of utmost importance when it comes to creating online engagement with your clients and prospects. Equally important is persuading a potential reader to click on that link to your content. When a potential reader is browsing through a list of article excerpts on a social media stream, there are 3 things that […]