This is the fourth in our series of articles on the use of video curation to engage clients and prospects online. Over the last 3 posts, we have featured more than 40 Youtube channels in financial advisory, insurance, tax & accounting from which professionals in those segments can curate. In this post, we present 20 […]
real estate social media marketing
Using creative illustrations to attract prospects – 10 image sources
Content quality is of utmost importance when it comes to creating online engagement with your clients and prospects. Equally important is persuading a potential reader to click on that link to your content. When a potential reader is browsing through a list of article excerpts on a social media stream, there are 3 things that […]
How to triple your content’s social media reach
Just as prospects can be found in different social groups offline, they can be discovered in different social networks online. As of now, there are about 280 million monthly active users on Twitter, 330 million registered members on Linkedin, and 860 million daily active users on Facebook. On each of these social networks, clients have been won by […]
7 sources of curated content posted on Linkedin updates
Are you using your Linkedin updates to engage business associates, clients and prospects with curated content? Linkedin’s update feature enables you to share a link to an online article, and your commentary on the article, with people who are connected to you. In addition to becoming a curator of quality content to your network, you […]
Benchmark number of tweets individual professionals post each month
Content quality, size of social networks, and social media post frequency are 3 key levers that can impact your online marketing effectiveness. In a previous post, we presented benchmarks statistics on the size of an individual professional’s social network across Facebook, Linkedin and Twitter – by individual professionals in financial advisory, insurance, accounting and real estate. In this post, we […]
Social networking statistics – A professional’s social network size
The size of your online social networks affects your ultimate social media reach and marketing effectiveness. As explained in a previous post, your network size is one of three key levers which impact your social media prospecting effectiveness, along with content quality and posting frequency. When your Twitter followers, Facebook friends, Facebook Page followers or Linkedin connections […]
Social media training 101 in 9 minutes [video]. Missed your webinar?
Looking for online resources to learn more about attracting prospects and winning clients on social media? You can sign up for social media 101 webinars organized by marketing experts, or look up relevant social media training videos online. Here’s a social media video which is the product of weeks of research and editing, packed into […]
15 engaging Linkedin group posts on financial services marketing
Enter “marketing for financial services” in Linkedin’s search box and it will return more than 200 Linkedin groups related to the topic. Linkedin groups such as these can offer an easy way to learn, share and discuss financial services marketing with industry peers and marketing professionals. Discussion topics may include marketing strategy, tips, compliance, […]
Pinterest images – 15 marketing pins from real estate professionals
As mentioned in the previous post on Pinterest marketing for wealth management, accounting & insurance, the number of online adults using Pinterest has surpassed that of Twitter (Pew Research Center Dec 2013 report). This usage growth has contributed to Pinterest becoming a key visual marketing channel for real estate professionals. What types of content are these […]
15 winning crowdsourced logo designs in real estate
In the previous post, we presented 15 winning crowdsourced logo designs in wealth management, accounting & insurance. In this post, we show 15 winning logo designs in real estate landing page and website designs which are created on crowdsourcing sites MycroBurst, CrowdSpring, DesignCrowd and 99Designs. These logos include word marks, letter marks, symbols, symbol-text combinations and emblems. […]