Social Media Marketing for Financial Services Ecosystem
InvestmentPal Blog
This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & videos used by professionals in financial advisory, insurance, accounting, and real estate. Increase leads with effective titles, images & video […]
This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 min 32 s ) by InvestmentPal Transcript This video segment will provide […]
This 2 minute clip presents social media results of financial advisors on Facebook, Twitter and Linkedin in a recent Accenture survey, and highlights 10 notable social media client wins in financial advisory, insurance, accounting and real estate. Social media marketing results (2 mins) by InvestmentPal Transcript Is there a […]
This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa. It also shows 20 keyword choices that enabled posts to win Google Page One ranking in financial advisory, insurance, accounting and real estate; and offers 5 useful tips for search engine optimization. Social […]
How can I do more with less? How does SEO fit in? Is there a ROI? A previous post laid out the top 10 social media marketing questions for professionals in financial advisory, insurance, accounting & real estate. Drawing from content on this blog & newly available data, here’s a visual social media marketing […]
Crafting effective post titles is important for online marketing success. Good blog post titles motivate readers to read & share your posts; and achieve higher search engine rankings and click-through rates for those posts. A well crafted post title should*: Be concise(1) Convey reader benefits(2) Trigger an emotional response (eg, use of words such as “need”, […]
This is a music video on the use of social media style marketing to engage clients and win prospects. It is inspired by the creative marketing efforts we’ve seen from professionals in financial planning, insurance, accounting and real estate. Social Media Style Marketing Hope you like it. – by InvestmentPal […]
“@psy_oppa Congratulations! You made history! 1 Billion Views!” tweeted MC Hammer on Dec 21 2012 as PSY’s “Gangnam Style” Youtube video topped 1 billion views. How did PSY’s Gangnam Style video, uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months? In a Harvard Business Review blog, marketing […]
A picture tells a thousand words. Host to 7 billion images, Flickr alone has as many images as there are people on earth. In a study conducted by University of Minesota and 3M on the use of digital visual media in presentations, researchers arrived at three interesting conclusions. One, visuals increased the persuasiveness of a presentation by 43%. […]
A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- […]