Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects. The more relevant your web page is to a search query, as measured by search engines, the higher it will rank. Off-page and on-page search engine optimization (SEO) can improve these rankings. A previous post […]
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Social search doubles importance of social media marketing
Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings. A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new […]
Top 10 social media marketing questions
With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or […]
Email vs social media compliance & adoption timelines
These are eventful years for financial services social media. In 2010, FINRA 10-06, a key guide on social media compliance, was issued. The following year, Morgan Stanley allowed its brokers to use social networking sites. Facebook now has a billion users. How will the interplay of consumer adoption, regulatory compliance , and business marketing needs […]
Complementary professional networking can enhance social media reach
Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to. The mix of online connections in your immediate network can impact your ultimate social media reach. In addition to having clients, colleagues, friends and family in your online […]
10 social media success stories on how new clients were won
Last year, this blog published an article on the “social media impact on revenue” – presenting 8 statistics from various sources which linked social media activity to client acquisition and revenue growth in financial services. What are the stories, who are the people behind those statistics? Here’re 10 social media success stories of professionals in […]
Tweets that retweet – Reaching prospects outside your network
In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting. One important metric is the response rate to your content from your social networks. When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his […]
Video marketing – 10 clips by savvy finance & related professionals
160 million or 70% of US internet users are online video viewers, according to eMarketer. Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]
Content creation – 20 blog consultants & editors in financial services
Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study. While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing. To become more efficient and effective in blog content creation, some financial professionals are seeking […]
Insurance social media – 15 savvy agents & brokers
Over the last year, I have presented social media savvy professionals in accounting, financial planning and real estate. Professionals on insurance social media are showing equal savvy. Here’re 15 social media savvy insurance agents & brokers who’re using blogs, Twitter, Facebook, Linkedin and Youtube to build their brands, retain clients and win prospects. Look at […]