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Social Media Marketing for Financial Services Ecosystem

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On-page SEO basics – 5 simple tips from Google

June 30, 2012 By InvestmentPal Leave a Comment

Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects.  The more relevant your web page is to a search query, as measured by search engines, the higher it will rank.  Off-page and on-page search engine optimization (SEO) can improve these rankings.  A previous post […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, SEO

Social search doubles importance of social media marketing

May 21, 2012 By InvestmentPal Leave a Comment

new Google social search

Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings.  A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, perspective, real estate social media marketing, Recent, SEO

Top 10 social media marketing questions

April 30, 2012 By InvestmentPal 2 Comments

top 10 questions for finance, insurance, accounting and real estate professionals

With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Email vs social media compliance & adoption timelines

March 26, 2012 By InvestmentPal 3 Comments

These are eventful years for financial services social media.  In 2010, FINRA 10-06, a key guide on social media compliance, was issued.  The following year, Morgan Stanley allowed its brokers to use social networking sites.  Facebook now has a billion users.  How will the interplay of consumer adoption, regulatory compliance , and business marketing needs  […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, perspective, Recent

Complementary professional networking can enhance social media reach

February 21, 2012 By InvestmentPal Leave a Comment

Professional networking among financial advisors, planners, wealth managers, CPA accountants, tax preparers, insurance agents & brokers, realtors, mortgage brokers

Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to.  The mix of online connections in your immediate network can impact your ultimate social media reach.  In addition to having clients, colleagues, friends and family in your online […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, perspective, real estate social media marketing, Recent

10 social media success stories on how new clients were won

January 19, 2012 By InvestmentPal 2 Comments

social media success

Last year, this blog published an article on the “social media impact on revenue” – presenting 8 statistics from various sources which linked social media activity to client acquisition and revenue growth in financial services.  What are the stories, who are the people behind those statistics?  Here’re 10 social media success stories of professionals in […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, ROI

Tweets that retweet – Reaching prospects outside your network

December 19, 2011 By InvestmentPal Leave a Comment

retweet

In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting.  One important metric is the response rate to your content from your social networks.  When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Video marketing – 10 clips by savvy finance & related professionals

November 21, 2011 By InvestmentPal 8 Comments

video marketing

160 million or 70% of US internet users are online video viewers, according to eMarketer.  Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent, Videos

Content creation – 20 blog consultants & editors in financial services

October 19, 2011 By InvestmentPal 8 Comments

blog consulting Liz Gold

Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study.  While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing.  To become more efficient and effective in blog content creation, some financial professionals are seeking […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Insurance social media – 15 savvy agents & brokers

September 19, 2011 By InvestmentPal 55 Comments

insurance social media savvy examples

Over the last year, I have presented social media savvy professionals in accounting, financial planning and real estate.  Professionals on insurance social media are showing equal savvy.  Here’re 15 social media savvy insurance agents & brokers who’re using blogs, Twitter, Facebook, Linkedin and Youtube to build their brands, retain clients and win prospects.  Look at […]

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Filed Under: insurance social media marketing, Recent, Savvvy

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