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10 winning crowdsourced landing page & website designs in real estate

January 26, 2014 By InvestmentPal Leave a Comment

website design

In the previous post, we presented 10 winning crowdsourced web designs in wealth management, accounting & insurance.  In this post, we show 10 winning real estate landing page and website designs which are created on crowdsourcing sites DesignCrowd, MycroBurst, CrowdSpring and 99Designs. A landing page is typically a single web page focused on a very specific […]

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Filed Under: crowdsourcing, real estate social media marketing, Recent

10 winning crowdsourced web designs in wealth management, insurance & accounting

January 13, 2014 By InvestmentPal Leave a Comment

web design

Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing. How have marketers used crowdsourcing to create web designs for communicating their brands, […]

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Filed Under: accounting social media marketing, crowdsourcing, financial social media marketing, insurance social media marketing, Recent

Creating a multimedia content marketing plan from your powerpoint deck

January 6, 2014 By InvestmentPal Leave a Comment

success stories content marketing

Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain  to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Financial Social Media Statistics [Infographic] – Stepping Up & Winning Clients

December 2, 2013 By InvestmentPal Leave a Comment

financial social media statistics

Over the past 2 years, many financial professionals have followed their prospects onto social media, educated themselves about compliance issues, and stepped up their social media marketing game.  Across major social networks, clients wins have been reported. Here’re 9 social media statistics that join the dots and capture the story to date. Social Media Statistics […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, Metrics, perspective, real estate social media marketing, Recent, ROI

How much does it cost to draw a potential prospect to your site?

November 6, 2013 By InvestmentPal 1 Comment

pay per click for search

The cost to send a visitor to your site is an important metric needed to compute marketing ROI. For paid search such as the use of Google Adwords, this cost is simply what you are billed each time your Google ad is clicked during a search query. For visits to your site through social media […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, ROI, SEO

How much does social media and email archiving cost?

October 2, 2013 By InvestmentPal 2 Comments

email archiving costs

The combined cost of social media & email archiving for the single user is about 2 to 4 Starbucks lattes a week – based on publicly available prices (as of Oct 1 2013) in table below.  For compliance or other business reasons, professionals in financial services and other sectors are archiving email and social media business records.  […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, Recent

How to do more with less time by curating content [Video]

September 2, 2013 By InvestmentPal Leave a Comment

content curation

This 1 minute clip shows how to do more in social media marketing with less time by curating content.  It also highlights about 100 news, industry & blog sites in financial advisory, insurance, accounting & real estate. Curating content by InvestmentPal                           Transcript How […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, Videos

How to increase leads with effective titles, images & video [Video]

August 5, 2013 By InvestmentPal Leave a Comment

more leads

This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & videos used by professionals in financial advisory, insurance, accounting, and real estate.   Increase leads with effective titles, images & video […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, Videos

Is your social media marketing plan pulling the right levers? [Video]

July 18, 2013 By InvestmentPal Leave a Comment

social media impact

This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 min 32 s ) by InvestmentPal                   Transcript This video segment will provide […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, Videos

Social media results – these professionals are winning new clients [Video]

June 14, 2013 By InvestmentPal 2 Comments

social media results

This 2 minute clip presents social media results of financial advisors on Facebook, Twitter and Linkedin in a recent Accenture survey, and highlights 10 notable social media client wins in financial advisory, insurance, accounting and real estate. Social media marketing results (2 mins) by InvestmentPal                 Transcript Is there a […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, Videos

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