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Tweets that retweet – Reaching prospects outside your network

December 19, 2011 By InvestmentPal Leave a Comment

In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting.  One important metric is the response rate to your content from your social networks.  When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his or her social network, enabling you to extend your reach to potential prospects outside of your network.  Crafting content that is likely to be re-shared is important for social media prospecting success.   In Dan Zarella‘s research of tweets, he found that tweets containing links and fresh content such as news were more likely to be re-tweeted.    How are professionals in financial planning, insurance, accounting and real estate creating tweets that retweet?  Here’re (i) Twitter posts that were retweeted more than 10 times & (ii) posts retweeted more than 100 times.

retweet

Retweets Extend Your Reach

 

 

Twitter Posts Retweeted >10 X 

.

1.   Joshua Brown   |   Financial Advisory

retweets from financial advisor, joshua brown

.

2.   Joe Saluzzi   |   Trading

tweets from Joe Saluzzi, financial trading

.

3.   CME Group   |   Risk Management how to use twitter from CME Group, Risk Management

.

4.   Chubb   |   Insurance

twitter retweets - Chubb Insurance

.

5.   New York Life   |   Insurance

retweets on twitter - New York Life, Insurance

.

6.   Travelers   |   Insurance

twitter marketing - TRV, Insurance.

7.   Journal of Accountancy  |  Accounting

marketing on twitter - AICPA Journal of Accountancy.

8.   HM Revenue & Customs   |  Tax

twitter for marketing - HM Revenue & Customs, Tax.

9.   Dan North   |  Mortgage

marketing with twitter - Dan North, Mortgage.

10.   Realtors   |  Real Estate

get retweets - REALTORS, real estate.

.

Twitter Posts Retweeted >100 X

.

11.   PIMCO   |  Investment Management

how to use twitter for marketing - PIMCO, investment management.

12.   AARP   |   “Life After 50”

twitter how to use - AARP, “Life After 50” .

13.   Dan Green  |  Mortgage

what-is-twitter-and-how-to-use-it-Dan Green, Mortgage .

14.   Economist  |  Finance & Economics

twitter how to use it - The Economist, finance & enonomics..

15.  WSJ  |  Finance & Business

twitter and marketing - WSJ, finance & business news.

Please tweet this! 

 

– by InvestmentPal

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

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