To effectively engage clients and prospects online, it is important for you to generate relevant content which interest them. One way to discover financial planning topics that are of interest to clients and potential prospects is to know what they are searching for on Google. Where relevant to your clients and target prospects, these search […]
SEO
50 Statistics to guide your approach to Social Media in Financial Services Ecosystem [Infographic]
This year, the millenial population in the U.S. surpassed 75M, exceeding that of baby boomers. A digital savvy generation expected to inherit $30 trillion from baby boomers in North America, 22% of millennial investors say they will look closely at how a financial advisor uses social media when choosing one. In this post, we put […]
How much does it cost to draw a potential prospect to your site?
The cost to send a visitor to your site is an important metric needed to compute marketing ROI. For paid search such as the use of Google Adwords, this cost is simply what you are billed each time your Google ad is clicked during a search query. For visits to your site through social media […]
20 SEO-savvy professionals on first page of Google & their keywords
You do not need to be “CNN Money” to be ranked on the first page of Google for a finance-related search, nor “Zillow” for a real estate query. The right keywords, coupled with off-page & on-page SEO, can land you on the first pages of search engines. Two key considerations when selecting SEO keywords are search volume […]
On-page SEO basics – 5 simple tips from Google
Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects. The more relevant your web page is to a search query, as measured by search engines, the higher it will rank. Off-page and on-page search engine optimization (SEO) can improve these rankings. A previous post […]
Social search doubles importance of social media marketing
Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings. A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new […]
Top google searches for finance, accounting, insurance, real estate professionals
In previous blogs, we wrote about financial professionals getting into social media & showed examples in financial planning as well as real estate. In this blog, let’s take a look at the financial services consumer. Who are financial service consumers looking for online? What are their top google searches when looking online for a financial […]