This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa. It also shows 20 keyword choices that enabled posts to win Google Page One ranking in financial advisory, insurance, accounting and real estate; and offers 5 useful tips for search engine optimization.
Social and Search [1 min 50s ]
Transcript
This video segment will provide answers to questions on the role of SEO in social media marketing
Search engine optimization boosts social media marketing & vice versa
When readers directed to your site via search engines share your content, your social media reach expands
When your content is shared by its readers on social media, those social signals can boost its search engine rankings
It is important to first pick a keyword that can rank well with search engines
Here’re some keyword choices that have put posts on Google’s Page 1 in
Financial advisory
Insurance
Accounting & tax
Real estate and mortgage
SEO tactics can improve the search engine ranking of your selected keyword
Put relevant keywords in url but do not stuff keywords
Craft compelling titles to increase click throughs
Weave keywords into post but there is a penalty for overdoing
Describe images in text using ‘alternative’ tags & file names
Surface key pages with internal links but do not over engineer
Thank you.
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