As a financial advisor, insurance agent, tax consultant or realtor, it is important to know your target customer segments and know where to find them. The number of financial professionals prospecting on Linkedin, Facebook and Twitter has been increasing over the years. One reason for this is the growth of overall user numbers on these 3 major social networks. Another is the increasing attractiveness of their user demographics. In this infographic, we look at one key user segment as an example of how demographics has changed on social media over the years.