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Commenting as a social media engagement strategy – 10 savvy examples

September 14, 2015 By InvestmentPal 5 Comments

Effective social media marketing requires regular engagement with clients and prospects.  Time-pressed professionals face the challenge of generating engaging content at desired frequencies.  To overcome this, one marketing strategy these professionals can adopt is commenting.  Thoughtful comments on relevant online articles enable professionals to articulate their unique perspectives on timely topics – within minutes.  Professionals can craft comments to

  • articulate their views on an issue raised by an article
  • present a point which leverages content found within
  • express agreement with a position taken by article
  • voice an opposing opinion
  • point out the gaps in the article
  • highlight its strengths

Here’re 10 examples of social media savvy financial services professionals using commenting as an engagement strategy, sharing their comments on Linkedin, Twitter and Facebook.

 

Linkedin

1. Robert Klein, Retirement Healthcare Advisor, comments on InvestmentNews article

social media engagementlinkedin.com/in/advisorrob

investmentnews.com/article/20150817/FREE/150819924/delaying-social-security-may-boost-medicare-costs

 

2. Ricky Rodriguez, CPA, comments on Economist article

social media marketing

linkedin.com/in/globaltaxstrategy

economist.com/news/business/21660986-corporate-americas-tax-driven-exodus-continues-all-my-bags-are-packed?fsrc=scn/ln_ec/all_my_bags_are_packed

 

3. SJK Wealth Management, comments on Fox Business article
financial social medialinkedin.com/company/sjk-wealth-management

foxbusiness.com/technology/2015/05/19/bitcoin-goes-mainstream-with-new-york-stock-exchange-index

 

Twitter

4. Michael Zmistowski, Financial Planner, comments on ThinkAdvisor article

social media commentingtwitter.com/FPadvisorsInFla

thinkadvisor.com/2015/09/09/blackrocks-rieder-fed-shouldve-hiked-rates-months

 

5. John McDonough, Financial Advisor comments on US News article

commentingtwitter.com/Johnmcd79

usnews.com/education/best-colleges/paying-for-college/articles/2015/08/26/4-college-funding-sources-and-how-can-they-affect-financial-aid

 

6. Leigh Morris, Financial Planner, comments on Sydney Morning Herald article

comments on newstwitter.com/LeighMorrisFP

smh.com.au/business/the-economy/time-to-look-at-super-negative-gearing-gst-bracket-creep-kpmg-20150726-gikqd9

 

7. Stash Wealth, Investment Advisor, comments on CNBC article

social media strategytwitter.com/StashWealth

cnbc.com/2014/12/11/whats-inside-the-millionaire-stock-portfolio.html

 

Facebook

8. Cory Boyas, Financial Planner, comments on CNN Money article

social media commentsfacebook.com/cory.coach

money.cnn.com/2015/07/24/news/companies/anthem-cigna-merger

 

9. HOME Financial Advisors comments on CNBC article

social media commentingfacebook.com/HOME-Financial-Advisors-623746997746530

cnbc.com/2014/09/29/meet-the-worlds-first-publicly-listed-city.html

 

10. Marc Lapierre, Financial Advisor, comments on Dave Ramsey blog post

blog commentingfacebook.com/MarcLapierreFinancialAdvisor

daveramsey.com/blog/how-teens-can-become-millionaires

 

– InvestmentPal

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent, Savvvy

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Reader Interactions

Comments

  1. Wayne Lippman says

    December 9, 2016 at 12:57 am

    I would like to say that your blog is well-written and it contains lots of useful and up-to-date information.

    Reply
    • InvestmentPal says

      December 16, 2016 at 9:06 am

      Thanks Wayne. Appreciate the feedback.

      Reply
  2. Wayne Lippman says

    December 9, 2016 at 12:36 am

    I have been reading your blog for a while and thought I would completely pop in and drop a friendly note. It is great stuff indeed.

    Reply
  3. Wayne Lippman says

    December 8, 2016 at 11:39 pm

    Thanks InvestmentPal, for sharing this helpful blog and now i will keep in mind all the guidelines you share with us.

    Reply
  4. Aashil Patel says

    September 24, 2015 at 6:35 am

    Social media optimization would help one in raising their global voice! It’s rather the quest to find your specific target groups in it and set up the strongest branding strategies apart. The more you go in depth with its right utilization, the more you see a huge group of people following you!

    Reply

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