Commenting as a social media engagement strategy – 10 savvy examples

Effective social media marketing requires regular engagement with clients and prospects.  Time-pressed professionals face the challenge of generating engaging content at desired frequencies.  To overcome this, one marketing strategy these professionals can adopt is commenting.  Thoughtful comments on relevant online articles enable professionals to articulate their unique perspectives on timely topics – within minutes.  Professionals can craft comments to

• articulate their views on an issue raised by an article
• present a point which leverages content found within
• express agreement with a position taken by article
• voice an opposing opinion
• point out the gaps in the article
• highlight its strengths

Here’re 10 examples of social media savvy financial services professionals using commenting as an engagement strategy, sharing their comments on Linkedin, Twitter and Facebook.

Linkedin

1. Robert Klein, Retirement Healthcare Advisor, comments on InvestmentNews article

linkedin.com/in/advisorrob

investmentnews.com/article/20150817/FREE/150819924/delaying-social-security-may-boost-medicare-costs

2. Ricky Rodriguez, CPA, comments on Economist article

linkedin.com/in/globaltaxstrategy

economist.com/news/business/21660986-corporate-americas-tax-driven-exodus-continues-all-my-bags-are-packed?fsrc=scn/ln_ec/all_my_bags_are_packed

3. SJK Wealth Management, comments on Fox Business article
linkedin.com/company/sjk-wealth-management

foxbusiness.com/technology/2015/05/19/bitcoin-goes-mainstream-with-new-york-stock-exchange-index

Twitter

4. Michael Zmistowski, Financial Planner, comments on ThinkAdvisor article

twitter.com/FPadvisorsInFla

thinkadvisor.com/2015/09/09/blackrocks-rieder-fed-shouldve-hiked-rates-months

5. John McDonough, Financial Advisor comments on US News article

twitter.com/Johnmcd79

usnews.com/education/best-colleges/paying-for-college/articles/2015/08/26/4-college-funding-sources-and-how-can-they-affect-financial-aid

6. Leigh Morris, Financial Planner, comments on Sydney Morning Herald article

twitter.com/LeighMorrisFP

smh.com.au/business/the-economy/time-to-look-at-super-negative-gearing-gst-bracket-creep-kpmg-20150726-gikqd9

7. Stash Wealth, Investment Advisor, comments on CNBC article

twitter.com/StashWealth

cnbc.com/2014/12/11/whats-inside-the-millionaire-stock-portfolio.html

Facebook

8. Cory Boyas, Financial Planner, comments on CNN Money article

facebook.com/cory.coach

money.cnn.com/2015/07/24/news/companies/anthem-cigna-merger

9. HOME Financial Advisors comments on CNBC article

facebook.com/HOME-Financial-Advisors-623746997746530

cnbc.com/2014/09/29/meet-the-worlds-first-publicly-listed-city.html

10. Marc Lapierre, Financial Advisor, comments on Dave Ramsey blog post

facebook.com/MarcLapierreFinancialAdvisor

daveramsey.com/blog/how-teens-can-become-millionaires

– InvestmentPal