This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media.

Social media marketing plan & levers (1 min 32 s )

by InvestmentPal

Transcript
This video segment will provide answers to questions on effective social media marketing
There are 4 key steps in social media marketing
Number one – Connect with friends, clients & prospects on social networks
Number Two – Monitor expert commentaries & industry news
Number Three – Curate, create & share relevant content with your social networks
And number Four – Measure activity & response
 
There are 3 key levers to drive marketing results
The social media marketing process can be mapped to a simple equation to understand what these levers are
These levers are sharing frequency, network size, and content quality
 
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