According to a Bain & Company report, “early adopters are gaining real economic value from their investments in social media”. As early as 2009, Dell, a retail social media early adopter, reported sales of $6.5M through its Twitter account. In financial services, over the last year, multi-million dollar account wins by social media savvy financial advisors were reported in Reuters, WSJ and other media. Across different segments in the financial services ecosystem, social media early adopters have been demonstrating the ‘why’, ‘what’ and ‘how’ of this new marketing channel. Here’re 100 social media savvy early adopters in financial advisory, insurance, accounting & real estate, including marketing consultants focused on those segments. This is a post to acknowledge them, and the many others this list must have missed.
100 social media savvy early adopters in financial advisory, insurance, accounting & real estate
Have you adopted social media as a new marketing channel to reach clients and prospects?
– by InvestmentPal