• Skip to main content
  • Skip to primary sidebar
  • Blog
  • About
  • InvestmentPal.com

Social Media Marketing for Financial Services Ecosystem

InvestmentPal Blog

Investmentpal beta

Social search doubles importance of social media marketing

May 21, 2012 By InvestmentPal Leave a Comment

Socialization of search:

In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings.  A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends.

Then on May 10 2012, Bing introduced a new social search which displays a user’s Facebook friends, and “experts” on Facebook, Twitter, Linkedin, Google Plus etc, who may be know something about the user’s search query.

Beyond winning prospects from social media platforms, social media marketing has become increasingly important for gaining prospects from search engines.

 

Social media levers impacting search results

What are social media marketing levers that impact search engine optimization (SEO) efforts to improve a web page’s visibility from search?  Here’re select factors from findings reported by Rand Fishkin, CEO,  SEOmoz and Danny Sullivan, Editor-in-Chief, Search Engine Land.

  • Volume of social sharing:   The number of Facebook shares, likes and comments and the number of tweets of a link, are correlated with the link’s search ranking (source: SEOmoz)
  • Social authority of person sharing:  The social authority of user affects the search ranking of a web page shared by the user (eg, who user is, the number of followers) (source: Search Engine Land)
  • Diversity of social platforms on which link is shared:  A link shared on both Facebook and Twitter is considered more ‘legitimate’ (source: Search Engine Land)

While these findings predate the most recent Google-Bing social search innovations, they provide useful insights on how social media has impacted search.

 

Killing two birds with one stone

A previous blog post laid out a framework to develop social media marketing tactics aimed at maximizing prospects from social media channels.social media metrics & levers impacting prospects & roi

With the socialization of search, those social media marketing tactics will not only yield direct social media benefits, but also bring SEO gains:

  • Social reach: Get on multiple social networks (Twitter, Facebook, Linkedin, Google Plus) and maximize connections on each network
  • Social activity: Post frequently and distribute each post across multiple social networks
  • Engaging content: Share content links that is likely to be liked, commented on, and shared, especially by users with social authority

 

Are you leveraging social media marketing for SEO benefits?

 

– by  InvestmentPal

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, perspective, real estate social media marketing, Recent, SEO

register for investmentpal beta

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join 40,000+ of your peers

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

Click to follow

Search

Archives

Accounting & tax Podcasts rss

Accounting and Tax Podcast RSS feed urls to follow from 25 sites

December 12, 2024

35 tax accounting RSS feeds

Accounting and tax RSS feeds to follow from 25 sites

July 1, 2024

insurance Podcasts rss

Insurance Podcast RSS feed urls to follow from 30 sites

March 7, 2024

Insurance RSS feeds

Insurance RSS feeds to follow from 30 sites 

October 5, 2023

Finance and real estate Youtube Playlists

Financial services & real estate Youtube playlists to follow from 40 channels

July 24, 2023

financial planning podcasts

Finance Podcast RSS feed urls to follow from 30 sites

April 27, 2023

Finance RSS feeds to follow

Finance RSS feeds to follow from 30 sites

December 8, 2022

social media savvy barrons 100

51 social media savvy wealth managers who made Barron’s Top 100 in 2022

September 26, 2022

Pinterest savvy realtors

25 Pinterest Savvy Realtors and Mortgage Professionals

June 1, 2022

real estate covid

Impact of Covid-19 on customer engagement for realtors

April 4, 2022

happy 2022

Wishing you a Happy 2022!

January 2, 2022

Impact of Covid-19 on customer engagement for insurance agents

November 12, 2021

social media savvy wealth managers barrons top 100

50 social media savvy financial advisors who made Barron’s Top 100 in 2021

September 19, 2021

>>

Terms   Privacy  

© 2025 InvestmentPal