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Top google searches for finance, accounting, insurance, real estate professionals

September 20, 2010 By InvestmentPal 7 Comments

In previous blogs, we wrote about financial professionals getting into social media & showed examples in financial planning as well as real estate.  In this blog, let’s take a look at the financial services consumer.  Who are financial service consumers looking for online? What are their top google searches when looking online for a financial professional?

Using Google’s Adwords tool on 25 search terms from “financial advisor” to “real estate agent”, results showed monthly searches on these 25 terms alone exceeded 9M (updated on Sep 9 2011).  That is more than 100M searches a year for 25 terms excluding non-Google searches and non-US searches!

top google searches for financial professional

Top Google Searches for Financial Professionals

 

U.S. Google searches that include entire phrase (including plurals)

Phrase

Annualized

Finance

“financial advisor”

3.1 M

“financial planner”

1.5 M

“CFP”

1.3 M

“investment advisor”

1.2 M

“stock broker”

0.7 M

“fund manager”

0.4 M

“personal banker”

0.3 M

“certified financial planner”

0.3 M

“financial consultant”

0.2 M

“investment manager”

0.2 M

Insurance

“insurance agent”

2.9 M

“insurance broker”

1.3 M

“independent insurance agent”

0.2 M

“insurance specialist”

0.1 M

“insurance consultant”

0.1 M

Accounting

“CPA”

18.0 M

“accountant”

7.8 M

“tax preparer”

0.8 M

“tax accountant”

0.4 M

“tax consultant”

0.2 M

Real Estate

“realtor”

58.2 M

“real estate agent”

5.4 M

“mortgage broker”

1.9 M

“real estate broker”

1.5 M

“mortgage banker”

0.4 M

Source: Google Keyword Tool Sep 9 2011

 

Do you have a web presence that enables consumers to find you online?  Are you using the most effective terms on your online social profile?

 

by InvestmentPal

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, SEO

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Reader Interactions

Comments

  1. [email protected] Investment Total says

    October 1, 2014 at 6:45 pm

    These keywords list is a great help to develop my finance blog by adding more related content from the keywords mentioned. Thank you for this useful post.

    Reply
    • InvestmentPal says

      October 1, 2014 at 9:32 pm

      You’re most welcome, Grace. All the best with your finance blog!

      Reply
  2. SB @ One Cent At A Time says

    October 19, 2011 at 3:59 pm

    great help for writing contents on my finance blog

    Reply
    • InvestmentPal says

      October 19, 2011 at 6:43 pm

      You’re welcome. This post is incomplete though from a SEO analysis standpoint, as the competitiveness of keywords (in addition to its popularity) would need to be taken into account. Thanks for dropping by.

      Reply
  3. Rhonda Sherwood says

    August 25, 2011 at 12:56 am

    Thanks for a great resource

    Reply
    • InvestmentPal says

      August 25, 2011 at 1:23 am

      Rhonda, You’re welcome. Thanks for dropping by!

      Reply

Trackbacks

  1. Tweets that mention 20 financial pro search terms totaling 50M Google searches a year -- Topsy.com says:
    February 10, 2011 at 7:03 am

    […] This post was mentioned on Twitter by Lana Burkhardt, Lana Burkhardt. Lana Burkhardt said: 50M Google Searches a year for Financial Services Professionals, See which terms they search to find Wealth Advisors. http://t.co/dsY0Z4O […]

    Reply

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