In previous blogs, we wrote about financial professionals getting into social media & showed examples in financial planning as well as real estate. In this blog, let’s take a look at the financial services consumer. Who are financial service consumers looking for online? What are their top google searches when looking online for a financial professional?
Using Google’s Adwords tool on 25 search terms from “financial advisor” to “real estate agent”, results showed monthly searches on these 25 terms alone exceeded 9M (updated on Sep 9 2011). That is more than 100M searches a year for 25 terms excluding non-Google searches and non-US searches!
Top Google Searches for Financial Professionals
U.S. Google searches that include entire phrase (including plurals) | |
Phrase | Annualized |
Finance | |
“financial advisor” | 3.1 M |
“financial planner” | 1.5 M |
“CFP” | 1.3 M |
“investment advisor” | 1.2 M |
“stock broker” | 0.7 M |
“fund manager” | 0.4 M |
“personal banker” | 0.3 M |
“certified financial planner” | 0.3 M |
“financial consultant” | 0.2 M |
“investment manager” | 0.2 M |
Insurance | |
“insurance agent” | 2.9 M |
“insurance broker” | 1.3 M |
“independent insurance agent” | 0.2 M |
“insurance specialist” | 0.1 M |
“insurance consultant” | 0.1 M |
Accounting | |
“CPA” | 18.0 M |
“accountant” | 7.8 M |
“tax preparer” | 0.8 M |
“tax accountant” | 0.4 M |
“tax consultant” | 0.2 M |
Real Estate | |
“realtor” | 58.2 M |
“real estate agent” | 5.4 M |
“mortgage broker” | 1.9 M |
“real estate broker” | 1.5 M |
“mortgage banker” | 0.4 M |
| Source: Google Keyword Tool Sep 9 2011 | |
Do you have a web presence that enables consumers to find you online? Are you using the most effective terms on your online social profile?
These keywords list is a great help to develop my finance blog by adding more related content from the keywords mentioned. Thank you for this useful post.
You’re most welcome, Grace. All the best with your finance blog!
great help for writing contents on my finance blog
You’re welcome. This post is incomplete though from a SEO analysis standpoint, as the competitiveness of keywords (in addition to its popularity) would need to be taken into account. Thanks for dropping by.
Thanks for a great resource
Rhonda, You’re welcome. Thanks for dropping by!