A picture tells a thousand words. Host to 7 billion images, Flickr alone has as many images as there are people on earth. In a study conducted by University of Minesota and 3M on the use of digital visual media in presentations, researchers arrived at three interesting conclusions. One, visuals increased the persuasiveness of a presentation by 43%. Two, visuals with colors were more effective than those in black & white. Three, a presenter using visuals became as effective as a “better” presenter who did not use visuals.
How are visual media savvy professionals in wealth management, insurance, tax, accounting and real estate using visual content to engage clients and prospects online? A previous post presented 10 video marketing clips created by these professionals. In this post, 15 images and their use in blogs are presented. These blog images are categorized under color rich visuals, photographs, charts and black & white visuals. They include author-created images, paid images from commercial stores, and free images from non-profit sites such as Wikimedia Commons.
Color Rich Visuals
1. “Investing in Fine Art”, Sinclair Risk & Financial Management (Insurance)
2. “Wealth management is more than just financial”, David Lloyd, Newport (Wealth Mgmt)
3. “Another Two Months of Transplanting Time if … ”, Dagny Eason (Real Estate)
Source: Wikimedia Commons Image Database | commons.wikimedia.org/wiki/File:Gingerbread_House_Essex_CT.jpg
Source: Wikimedia Commons Image Database | commons.wikimedia.org/wiki/File:Unemployed_men_queued_outside_a_depression_soup_kitchen_opened_in_Chicago_by_Al_Capone,_02-1931_-_NARA_-_541927.jpg
Source: The California Association of Realtors | car.org/aboutus/onecoolthing/homeprices
Black & White Visuals
13. “Overestimating the Safety of Bonds”, Carl Richards, CFP (Wealth Management)
Cartoonist: Brad Diller | vasttrackblog.com/the-cartoonist
Are you using visual media to engage clients and prospects online?
– by InvestmentPal