10 Winning Crowdsourced Web Designs in Finance, Insurance, Accounting

Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing.

How have marketers used crowdsourcing to create web designs for communicating their brands, attract and generate leads online? Launched over the years 2007 to 2009, crowdsourcing sites DesignCrowd, CrowdSpring and MycroBurst have attracted large numbers of designers to participate in marketing projects from web design to logo design – the number of designers on DesignCrowd alone exceeds 150,000. On these platforms, you specify a fixed fee, receive multiple design concepts and revisions from different designers, and then select a final web design that meets your marketing requirements.

Here’re 10 winning web designs crowdsourced by professionals and businesses in wealth management, accounting & insurance. The fees paid for each of these 10 projects on DesignCrowd, CrowdSpring and MycroBurst ranged from $350 to $1000; the number of design concepts received for each project varied from 22 to 190, and the number of designers who competed for each project, 5 to 18.

Geber Kawasaki Wealth & Investment Management

Easy navigation with strong visual appeal – DesignCrowd