{"id":120,"date":"2010-09-20T17:55:37","date_gmt":"2010-09-21T00:55:37","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=120"},"modified":"2018-05-25T23:47:55","modified_gmt":"2018-05-26T06:47:55","slug":"2-years-after-lehman%e2%80%99s-collapse-who-are-financial-services-consumers-looking-for-3","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/top-google-searches-for-financial-professional\/","title":{"rendered":"Top google searches for finance, accounting, insurance, real estate professionals"},"content":{"rendered":"

In previous blogs, we wrote about financial professionals getting into social media<\/a> & showed examples in financial planning<\/a> as well as real estate<\/a>. \u00a0In this blog, let\u2019s take a look at the financial services consumer.\u00a0 Who are financial service consumers looking for online? What are their top google searches when looking online for a financial professional?<\/p>\n

Using Google\u2019s Adwords tool on 25 search terms from \u201cfinancial advisor\u201d to \u201creal estate agent\u201d, results showed monthly searches on these 25 terms alone exceeded 9M (updated on Sep 9 2011).\u00a0 That is more than 100M searches a year for 25 terms excluding non-Google searches and non-US searches!<\/p>\n

\"top<\/a><\/p>\n

<\/h1>\n

Top Google Searches for Financial Professionals
\n<\/strong><\/h1>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

U.S.<\/strong> Google searches that include entire phrase (including plurals)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Phrase<\/span><\/p>\n<\/td>\n

\n

Annualized <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Finance<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

“financial advisor”<\/p>\n<\/td>\n

\n

3.1 M<\/p>\n<\/td>\n<\/tr>\n

\n

“financial planner”<\/p>\n<\/td>\n

\n

1.5 M<\/p>\n<\/td>\n<\/tr>\n

\n

“CFP”<\/p>\n<\/td>\n

\n

1.3 M<\/p>\n<\/td>\n<\/tr>\n

\n

“investment advisor”<\/p>\n<\/td>\n

\n

1.2 M<\/p>\n<\/td>\n<\/tr>\n

\n

“stock broker”<\/p>\n<\/td>\n

\n

0.7 M<\/p>\n<\/td>\n<\/tr>\n

\n

“fund manager”<\/p>\n<\/td>\n

\n

0.4 M<\/p>\n<\/td>\n<\/tr>\n

\n

“personal banker”<\/p>\n<\/td>\n

\n

0.3 M<\/p>\n<\/td>\n<\/tr>\n

\n

“certified financial planner”<\/p>\n<\/td>\n

\n

0.3 M<\/p>\n<\/td>\n<\/tr>\n

\n

“financial consultant”<\/p>\n<\/td>\n

\n

0.2 M<\/p>\n<\/td>\n<\/tr>\n

\n

“investment manager”<\/p>\n<\/td>\n

\n

0.2 M<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/tr>\n
\n

Insurance<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

“insurance agent”<\/p>\n<\/td>\n

\n

2.9 M<\/p>\n<\/td>\n<\/tr>\n

\n

“insurance broker”<\/p>\n<\/td>\n

\n

1.3 M<\/p>\n<\/td>\n<\/tr>\n

\n

“independent insurance agent”<\/p>\n<\/td>\n

\n

0.2 M<\/p>\n<\/td>\n<\/tr>\n

\n

“insurance specialist”<\/p>\n<\/td>\n

\n

0.1 M<\/p>\n<\/td>\n<\/tr>\n

\n

“insurance consultant”<\/p>\n<\/td>\n

\n

0.1 M<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/tr>\n
\n

Accounting<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

“CPA”<\/p>\n<\/td>\n

\n

18.0 M<\/p>\n<\/td>\n<\/tr>\n

\n

“accountant”<\/p>\n<\/td>\n

\n

7.8 M<\/p>\n<\/td>\n<\/tr>\n

\n

“tax preparer”<\/p>\n<\/td>\n

\n

0.8 M<\/p>\n<\/td>\n<\/tr>\n

\n

“tax accountant”<\/p>\n<\/td>\n

\n

0.4 M<\/p>\n<\/td>\n<\/tr>\n

\n

“tax consultant”<\/p>\n<\/td>\n

\n

0.2 M<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/tr>\n
\n

Real Estate<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

“realtor”<\/p>\n<\/td>\n

\n

58.2 M<\/p>\n<\/td>\n<\/tr>\n

\n

“real estate agent”<\/p>\n<\/td>\n

\n

5.4 M<\/p>\n<\/td>\n<\/tr>\n

\n

“mortgage broker”<\/p>\n<\/td>\n

\n

1.9 M<\/p>\n<\/td>\n<\/tr>\n

\n

“real estate broker”<\/p>\n<\/td>\n

\n

1.5 M<\/p>\n<\/td>\n<\/tr>\n

\n

“mortgage banker”<\/p>\n<\/td>\n

\n

0.4 M<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/tr>\n
Source: Google Keyword Tool Sep 9 2011<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Do you have a web presence that enables consumers to find you online?\u00a0 Are you using the most effective terms on your online social profile?<\/p>\n

 <\/p>\n

by InvestmentPal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In previous blogs, we wrote about financial professionals getting into social media & showed examples in financial planning as well as real estate. \u00a0In this blog, let\u2019s take a look at the financial services consumer.\u00a0 Who are financial service consumers looking for online? What are their top google searches when looking online for a financial […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,63,88,79],"tags":[],"yoast_head":"\nTop google searches for finance, accounting, insurance, real estate professionals<\/title>\n<meta name=\"description\" content=\"High volume keywords used in web searches for financial advisory, accounting, tax, insurance & real estate professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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