{"id":1942,"date":"2012-06-30T22:17:07","date_gmt":"2012-07-01T05:17:07","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=1942"},"modified":"2019-06-11T09:40:42","modified_gmt":"2019-06-11T16:40:42","slug":"on-page-seo-basics-5-simple-tips-from-google","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/on-page-seo-google-tips\/","title":{"rendered":"On-page SEO basics \u2013 5 simple tips from Google"},"content":{"rendered":"<p>Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects.\u00a0 The more relevant your web page is to a search query, as measured by search engines, the higher it will rank.\u00a0 Off-page and on-page search engine optimization (SEO) can improve these rankings. \u00a0A previous post discussed <a href=\"https:\/\/blog.investmentpal.com\/social-search-doubles-social-media-marketing-importance\/\" target=\"_blank\" rel=\"noopener noreferrer\">social signals<\/a> as an increasingly important off-page SEO factor, in addition to external links. \u00a0 What are key on-page SEO\u00a0 tactics you can apply to improve search results ranking?\u00a0 To hear it straight from the horse&#8217;s mouth, here&#8217;re 5 selected video clips containing easy to implement tips from Matt Cutts, Google.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/06\/average-retirement-savings1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2822\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/06\/average-retirement-savings1.png\" alt=\"average retirement savings\" width=\"520\" height=\"296\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/06\/average-retirement-savings1.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/06\/average-retirement-savings1-300x170.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.goodfinancialcents.com\/average-retirement-savings-how-does-your-savings-stack-up\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Rose, CFP<\/a><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>On-Page Search Engine Optimization Basics<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>1. Insert relevant keywords in url but do not create spammy keyword-stuffed urls<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/971qGsTPs8M?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<p>2. Craft compelling titles and descriptions to improve click through rates (meta descriptions do not affect Google search rankings)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/THYguer_JrM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<p>3. Weave keywords into content but do not overdo as that may lead to penalties<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rk4qgQdp2UA?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>4. Describe images in text by using their &#8216;alt&#8217; (alternative text) tag and file names (this helps search engines know what the image is about)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3NbuDpB_BTc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>5. \u00a0Surface important pages through internal links but do not over-engineer internal linking to maximize PageRank \u00a0(\u201cPageRank Sculpting\u201d)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yYWlEItizjI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Have you incorporated these on-page SEO basics in your online marketing?<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; by\u00a0<a href=\"http:\/\/www.investmentpal.com\" target=\"_blank\" rel=\"noopener noreferrer\">InvestmentPal<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects.\u00a0 The more relevant your web page is to a search query, as measured by search engines, the higher it will rank.\u00a0 Off-page and on-page search engine optimization (SEO) can improve these rankings. \u00a0A previous post [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,63,88,79],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-page SEO basics \u2013 5 simple tips from Google<\/title>\n<meta name=\"description\" content=\"On-page search engine optimization videos from Matt Cutts, Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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