{"id":2442,"date":"2012-10-30T08:23:22","date_gmt":"2012-10-30T15:23:22","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=2442"},"modified":"2018-05-25T23:44:32","modified_gmt":"2018-05-26T06:44:32","slug":"the-yin-yang-of-inbound-marketing-infographic","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/yin-and-yang-inbound-marketing","title":{"rendered":"The Yin & Yang of Inbound Marketing [Infographic]"},"content":{"rendered":"<p>A key concept in Daoist philosophy, \u201cYin and Yang\u201d (&#8220;shadow and light&#8221;) describes forces that are opposites, yet complementary.\u00a0<a href=\"https:\/\/blog.investmentpal.com\/social-media-metrics-for-prospecting\/\" target=\"_blank\">Social media<\/a> and <a href=\"https:\/\/blog.investmentpal.com\/social-search-doubles-social-media-marketing-importance\/\" target=\"_blank\">search<\/a>\u00a0can be described as the Yin and Yang of inbound marketing. \u00a0They are opposites &#8211; while social media is powered by people conversations, search engines are powered by machine algorithms. \u00a0Yet they are complementary- when content links are shared on social media, search engines leverage those social signals to determine the content&#8217;s search rankings; and when search engines drives traffic to one&#8217;s content, visitors may share that content with their social networks, expanding one&#8217;s social reach. \u00a0 Here&#8217;s an infographic to illustrate how social media and search work differently and yet interdependently.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/10\/The-Yin-Yang-of-Inbound-Marketing-compressed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2455\" title=\"The Yin & Yang of Inbound Marketing\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/10\/The-Yin-Yang-of-Inbound-Marketing-compressed.png\" alt=\"social media marketing & search engine marketing\" width=\"575\" height=\"685\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/10\/The-Yin-Yang-of-Inbound-Marketing-compressed.png 575w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/10\/The-Yin-Yang-of-Inbound-Marketing-compressed-251x300.png 251w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Are you leveraging both social media and search in your inbound marketing efforts?<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; by<a href=\"http:\/\/www.investmentpal.com\" target=\"_blank\"> InvestmentPal<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A key concept in Daoist philosophy, \u201cYin and Yang\u201d (&#8220;shadow and light&#8221;) describes forces that are opposites, yet complementary.\u00a0Social media and search\u00a0can be described as the Yin and Yang of inbound marketing. \u00a0They are opposites &#8211; while social media is powered by people conversations, search engines are powered by machine algorithms. \u00a0Yet they are complementary- [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,77,61,83,63,88],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Yin & Yang of Inbound Marketing [Infographic]<\/title>\n<meta name=\"description\" content=\"The Yin & Yang relationship between social media marketing and seach engine marketing\" \/>\n<meta name=\"robots\" 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