{"id":2631,"date":"2012-12-30T18:30:07","date_gmt":"2012-12-31T02:30:07","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=2631"},"modified":"2018-06-12T22:35:28","modified_gmt":"2018-06-13T05:35:28","slug":"social-media-marketing-gangnam-style","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/","title":{"rendered":"Social media marketing  &#8211; Gangnam Style"},"content":{"rendered":"<p>\u201c@psy_oppa Congratulations! You made history! 1 Billion Views!\u201d tweeted MC Hammer on Dec 21 2012 as <a href=\"http:\/\/youtu.be\/9bZkp7q19f0\" target=\"_blank\" rel=\"noopener\">PSY\u2019s \u201cGangnam Style\u201d<\/a> Youtube video topped 1 billion views.\u00a0 How did PSY\u2019s Gangnam Style video,\u00a0 uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months?\u00a0 In a <a href=\"http:\/\/blogs.hbr.org\/cs\/2012\/09\/marketing_gangnam_style.html\" target=\"_blank\" rel=\"noopener\">Harvard Business Review blog<\/a>, marketing professor Dae Ryun Chang, attributed its success to PSY\u2019s social network-oriented marketing style in content development, messaging and media use. \u00a0On content development, the use of crowd sourcing from the dance community led to his highly popular horse dance moves.\u00a0 On messaging, the choice of a highly relevant theme led to its broad appeal.\u00a0 Finally, on media use, the deliberate absence of copyright encouraged the creation of parodies and remakes which further spread his work.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2664\" title=\"Psy Gangnam Style\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png\" alt=\"Marketing Style - Gangnam\" width=\"400\" height=\"265\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png 400w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style-300x198.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: Youtube<\/p>\n<p>Here\u2019re 5 video remakes created by professionals in finance, accounting, insurance, real estate, and posted on various social media channels \u2013 spreading \u201cGangnam Style\u201d while <a href=\"https:\/\/blog.investmentpal.com\/video-marketing-clips-savvy-professionals\/\" target=\"_blank\" rel=\"noopener\">leveraging it for social media marketing<\/a>. \u00a0Enjoy, and have a great year ahead!<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Social media marketing in financial services ecosystem &#8211; Gangnam Style<br \/>\n<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Silicon Valley Bank\u00a0<\/strong>\u00a0 \u00a0| \u00a0 \u00a0 \u00a0facebook.com\/SVBFinancialGroup\/posts\/368158106614541<\/p>\n<p><object width=\"560\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/K-jIulhCvzo?hl=en_US&version=3&rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Citizens Bank of Edmond\u00a0\u00a0 <\/strong>\u00a0| \u00a0 \u00a0twitter.com\/CitizensEdmond\/status\/275699894633787392<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ahkhiCh7I-U?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cover More Insurance<\/strong>\u00a0\u00a0\u00a0 \u00a0| \u00a0 \u00a0 \u00a0linkedin.com\/company\/cover-more-insurance<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kLPtWwN6stQ?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Tanner &#8211; Accountants\u00a0\u00a0<\/strong>\u00a0 \u00a0| \u00a0 \u00a0\u00a0tannerco.com\/2012\/12\/gangnam-style-cpa-edition-2<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OgLnUtLmzuo?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Harcourts City Residential &#8211; Realtors <\/strong>\u00a0 | \u00a0 facebook.com\/HarcourtsCityResidential\/posts\/291760777596611<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KPR5NlvBoBU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Are you marketing, social media style?<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; by\u00a0<a href=\"https:\/\/investmentpal.com\" target=\"_blank\" rel=\"noopener\">InvestmentPal<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c@psy_oppa Congratulations! You made history! 1 Billion Views!\u201d tweeted MC Hammer on Dec 21 2012 as PSY\u2019s \u201cGangnam Style\u201d Youtube video topped 1 billion views.\u00a0 How did PSY\u2019s Gangnam Style video,\u00a0 uploaded on July 15 2012, achieve such stunning marketing success over a short span of 5 months?\u00a0 In a Harvard Business Review blog, marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,77,61,63,88,76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media marketing, Gangnam Style - Social Media Marketing for Financial Services | InvestmentPal Blog<\/title>\n<meta name=\"description\" content=\"Gangnam Style video remakes by professionals in finance, banking, accounting, insurance and real estate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/\",\"url\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/\",\"name\":\"Social media marketing, Gangnam Style - Social Media Marketing for Financial Services | InvestmentPal Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png\",\"datePublished\":\"2012-12-31T02:30:07+00:00\",\"dateModified\":\"2018-06-13T05:35:28+00:00\",\"author\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a\"},\"description\":\"Gangnam Style video remakes by professionals in finance, banking, accounting, insurance and real estate\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/#primaryimage\",\"url\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png\",\"contentUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2012\/12\/Psy-Gangnam-Style.png\",\"width\":400,\"height\":265,\"caption\":\"Marketing Style - Gangnam\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.investmentpal.com\/gangnam-social-media-marketing-style\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.investmentpal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social media marketing &#8211; 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