{"id":2875,"date":"2013-04-30T08:50:38","date_gmt":"2013-04-30T15:50:38","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=2875"},"modified":"2018-06-12T22:31:42","modified_gmt":"2018-06-13T05:31:42","slug":"is-social-media-compliance-a-marketing-show-stopper","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/","title":{"rendered":"Is social media compliance a marketing show stopper? [Video]"},"content":{"rendered":"<p>For readers who prefer video to slides, a video series on the <a href=\"https:\/\/blog.investmentpal.com\/social-media-marketing-guide-answers\/\" target=\"_blank\" rel=\"noopener\">Top 10 Answers on Social Media Marketing\u00a0<\/a>will be produced.\u00a0 This is the first in the series \u2013 a 2-minute clip which compares social media compliance to that of email and lays out key highlights from FINRA.<\/p>\n<h1 style=\"text-align: center;\"><strong>Social media compliance [1 min 58s]<\/strong><\/h1>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yA0GOYOTny4?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>by\u00a0<a href=\"https:\/\/investmentpal.com\" target=\"_blank\" rel=\"noopener\">InvestmentPal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Transcript<\/strong><\/em><\/p>\n<p><em>Is social media compliance following the path of email compliance?<\/em><br \/>\n<em> What are some key highlights from Finra social media guidance<\/em><br \/>\n<em> Here is a side by side comparision of email and social media over a 10 year timeline<\/em><br \/>\n<em> In 1996 Hotmail launched and in 2006 Twitter started<\/em><br \/>\n<em> In their early years, compliance concerns were significant<\/em><br \/>\n<em> By 2002, Hotmail had exceeded 100 million users and in 2012 Twitter users reached 140 million<\/em><br \/>\n<em> Over their later years, usage growth was accompanied by compliance clarifications and rule amendments<\/em><br \/>\n<em> By 2006, financial firms using email marketing had exceeded 60% and in 2012, 6 out of 10 financial advisors were using social media regularly for business<\/em><\/p>\n<p><em>Here are key highlights from Finra social media guidance<\/em><br \/>\n<em> Interactive content such as Twitter posts and interactive blogs do not need pre-approval.\u00a0 Post-use review methods including sampling or word-based search may be used<\/em><br \/>\n<em> Pre-approve static content<\/em><br \/>\n<em> Do not link to sites you know contain false or misleading content<\/em><br \/>\n<em> Third-party posts are not treated as firm\u2019s communications with public unless firm endorses or approves post<\/em><br \/>\n<em> You may respond to business-related questions on a personal site, subject to your firm\u2019s policy<\/em><br \/>\n<em> and retain business content records<\/em><\/p>\n<p><em>Thank you<\/em><br \/>\n<em> To learn more, please visit blog.investmentpal.com<\/em><br \/>\n<em> follow InvestmentPal\u2019s Twitter, Facebook, Google Plus, or Pinterest page<\/em><br \/>\n<em> And join our Linkedin discussion group<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3975\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/04\/financial-social-media-compliance-thumbnail.png\" alt=\"social media marketing compliance\" width=\"150\" height=\"107\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For readers who prefer video to slides, a video series on the Top 10 Answers on Social Media Marketing\u00a0will be produced.\u00a0 This is the first in the series \u2013 a 2-minute clip which compares social media compliance to that of email and lays out key highlights from FINRA. Social media compliance [1 min 58s] by\u00a0InvestmentPal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[81,60,61,88,76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is social media compliance a marketing show stopper?<\/title>\n<meta name=\"description\" content=\"Video segment with comparision of email and social media marketing compliance timelines and highlights from FINRA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/\",\"url\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/\",\"name\":\"Is social media compliance a marketing show stopper?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/04\/financial-social-media-compliance-thumbnail.png\",\"datePublished\":\"2013-04-30T15:50:38+00:00\",\"dateModified\":\"2018-06-13T05:31:42+00:00\",\"author\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a\"},\"description\":\"Video segment with comparision of email and social media marketing compliance timelines and highlights from FINRA\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/#primaryimage\",\"url\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/04\/financial-social-media-compliance-thumbnail.png\",\"contentUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/04\/financial-social-media-compliance-thumbnail.png\",\"width\":150,\"height\":107,\"caption\":\"social media marketing compliance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-compliance-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.investmentpal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is social media compliance a marketing show stopper? 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