{"id":2904,"date":"2013-05-21T08:42:53","date_gmt":"2013-05-21T15:42:53","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=2904"},"modified":"2018-06-12T22:29:33","modified_gmt":"2018-06-13T05:29:33","slug":"is-integrated-social-and-search-greater-than-sum-of-its-parts-video","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-and-search-video","title":{"rendered":"Is social and search together greater than sum of its parts? [Video]"},"content":{"rendered":"<p>This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa.\u00a0 It also shows 20 keyword choices that enabled posts to win Google Page One ranking in financial advisory, insurance, accounting and real estate; and offers 5 useful tips for search engine optimization.<\/p>\n<h1 style=\"text-align: center;\"><strong>Social and Search [1 min 50s ]<\/strong><\/h1>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hZNc9xy8EqE?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>by\u00a0<a href=\"https:\/\/investmentpal.com\" target=\"_blank\" rel=\"noopener\">InvestmentPal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Transcript<\/strong><\/em><\/p>\n<p><em>This video segment will provide answers to questions on the role of SEO in social media marketing<\/em><br \/>\n<em> Search engine optimization boosts social media marketing & vice versa<\/em><br \/>\n<em> When readers directed to your site via search engines share your content, your social media reach expands<\/em><br \/>\n<em> When your content is shared by its readers on social media, those social signals can boost its search engine rankings<\/em><\/p>\n<p><em>It is important to first pick a keyword that can rank well with search engines<\/em><br \/>\n<em> Here\u2019re some keyword choices that have put posts on Google&#8217;s Page 1 in<\/em><br \/>\n<em> Financial advisory<\/em><br \/>\n<em> Insurance<\/em><br \/>\n<em> Accounting & tax<\/em><br \/>\n<em> Real estate and mortgage<\/em><\/p>\n<p><em>SEO tactics can improve the search engine ranking of your selected keyword<\/em><br \/>\n<em> Put relevant keywords in url but do not stuff keywords<\/em><br \/>\n<em> Craft compelling titles to increase click throughs<\/em><br \/>\n<em> Weave keywords into post but there is a penalty for overdoing<\/em><br \/>\n<em> Describe images in text using \u2018alternative\u2019 tags & file names<\/em><br \/>\n<em> Surface key pages with internal links but do not over engineer<\/em><\/p>\n<p><em>Thank you.<\/em><\/p>\n<p><em>To learn more, please visit blog.investmentpal.com<\/em><br \/>\n<em> Follow InvestmentPal\u2019s Twitter, Facebook, Google Plus, or Pinterest page<\/em><br \/>\n<em> And join our Linkedin discussion group<\/em><\/p>\n<p><a href=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/05\/seo-and-social.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3163\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/05\/seo-and-social.png\" alt=\"social media and search\" width=\"149\" height=\"86\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa.\u00a0 It also shows 20 keyword choices that enabled posts to win Google Page One ranking in financial advisory, insurance, accounting and real estate; and offers 5 useful tips for search engine optimization. Social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,63,88,76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is integrated social and search greater than sum of its parts? [video]<\/title>\n<meta name=\"description\" content=\"Explains how SEO can boost social media marketing & vice versa. 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