{"id":2984,"date":"2013-07-18T07:12:35","date_gmt":"2013-07-18T14:12:35","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=2984"},"modified":"2018-06-12T22:28:42","modified_gmt":"2018-06-13T05:28:42","slug":"is-your-social-media-marketing-plan-pulling-the-right-levers-video","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/","title":{"rendered":"Is your social media marketing plan pulling the right levers? [Video]"},"content":{"rendered":"<p>This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media.<\/p>\n<h1><\/h1>\n<h1 style=\"text-align: center;\"><strong>Social media marketing plan & levers (1 min 32 s )<\/strong><\/h1>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/qslpsFYfeRE?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>by\u00a0<a href=\"https:\/\/investmentpal.com\" target=\"_blank\" rel=\"noopener\">InvestmentPal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Transcript<\/em><\/strong><br \/>\n<em> This video segment will provide answers to questions on effective social media marketing<\/em><br \/>\n<em> There are 4 key steps in social media marketing<\/em><br \/>\n<em> Number one &#8211; Connect with friends, clients & prospects on social networks<\/em><br \/>\n<em> Number Two &#8211; Monitor expert commentaries & industry news<\/em><br \/>\n<em> Number Three &#8211; Curate, create & share relevant content with your social networks<\/em><br \/>\n<em> And number Four &#8211; Measure activity & response<\/em><br \/>\n<em> \u00a0<\/em><br \/>\n<em> There are 3 key levers to drive marketing results<\/em><br \/>\n<em> The social media marketing process can be mapped to a simple equation to understand what these levers are<\/em><br \/>\n<em> These levers are sharing frequency, network size, and content quality<\/em><br \/>\n<em> \u00a0<\/em><br \/>\n<em> Thank you.<\/em><br \/>\n<em> To learn more, please visit blog.investmentpal.com<\/em><br \/>\n<em> Follow InvestmentPal\u2019s Twitter, Facebook, Google Plus, or Pinterest page<\/em><br \/>\n<em> And join our Linkedin discussion group<\/em><\/p>\n<p><a href=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3159\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png\" alt=\"social media impact\" width=\"150\" height=\"84\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 min 32 s ) by\u00a0InvestmentPal &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Transcript This video segment will provide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,63,88,76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your social media marketing plan pulling the right levers? [video]<\/title>\n<meta name=\"description\" content=\"Lays out the key steps in a social media marketing plan and shows the key levers for winning prospects on social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/\",\"url\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/\",\"name\":\"Is your social media marketing plan pulling the right levers? [video]\",\"isPartOf\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png\",\"datePublished\":\"2013-07-18T14:12:35+00:00\",\"dateModified\":\"2018-06-13T05:28:42+00:00\",\"author\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a\"},\"description\":\"Lays out the key steps in a social media marketing plan and shows the key levers for winning prospects on social media\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage\",\"url\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png\",\"contentUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png\",\"width\":150,\"height\":84,\"caption\":\"social media impact\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.investmentpal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is your social media marketing plan pulling the right levers? [Video]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.investmentpal.com\/#website\",\"url\":\"https:\/\/blog.investmentpal.com\/\",\"name\":\"Social Media Marketing for Financial Services Ecosystem\",\"description\":\"InvestmentPal Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.investmentpal.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a\",\"name\":\"InvestmentPal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76a61422fb8a0a5069c4b6900beeeb1f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76a61422fb8a0a5069c4b6900beeeb1f?s=96&d=mm&r=g\",\"caption\":\"InvestmentPal\"},\"sameAs\":[\"http:\/\/investmentpal.com\"],\"url\":\"https:\/\/blog.investmentpal.com\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is your social media marketing plan pulling the right levers? [video]","description":"Lays out the key steps in a social media marketing plan and shows the key levers for winning prospects on social media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/","twitter_misc":{"Written by":"InvestmentPal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/","url":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/","name":"Is your social media marketing plan pulling the right levers? [video]","isPartOf":{"@id":"https:\/\/blog.investmentpal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage"},"image":{"@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png","datePublished":"2013-07-18T14:12:35+00:00","dateModified":"2018-06-13T05:28:42+00:00","author":{"@id":"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a"},"description":"Lays out the key steps in a social media marketing plan and shows the key levers for winning prospects on social media","breadcrumb":{"@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#primaryimage","url":"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png","contentUrl":"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2013\/07\/social-media-results.png","width":150,"height":84,"caption":"social media impact"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.investmentpal.com\/social-media-marketing-plan-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.investmentpal.com\/"},{"@type":"ListItem","position":2,"name":"Is your social media marketing plan pulling the right levers? [Video]"}]},{"@type":"WebSite","@id":"https:\/\/blog.investmentpal.com\/#website","url":"https:\/\/blog.investmentpal.com\/","name":"Social Media Marketing for Financial Services Ecosystem","description":"InvestmentPal Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.investmentpal.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a","name":"InvestmentPal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.investmentpal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/76a61422fb8a0a5069c4b6900beeeb1f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76a61422fb8a0a5069c4b6900beeeb1f?s=96&d=mm&r=g","caption":"InvestmentPal"},"sameAs":["http:\/\/investmentpal.com"],"url":"https:\/\/blog.investmentpal.com\/author\/admin"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p16kNc-M8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/posts\/2984"}],"collection":[{"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/comments?post=2984"}],"version-history":[{"count":14,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/posts\/2984\/revisions"}],"predecessor-version":[{"id":5613,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/posts\/2984\/revisions\/5613"}],"wp:attachment":[{"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/media?parent=2984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/categories?post=2984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.investmentpal.com\/wp-json\/wp\/v2\/tags?post=2984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}