{"id":4243,"date":"2014-10-07T08:16:03","date_gmt":"2014-10-07T15:16:03","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=4243"},"modified":"2018-06-12T22:13:15","modified_gmt":"2018-06-13T05:13:15","slug":"benchmark-number-tweets-individual-professionals-post-month","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/number-of-tweets-professionals\/","title":{"rendered":"Benchmark number of tweets individual professionals post each month"},"content":{"rendered":"
Content quality, size of social networks, and social media post frequency are 3 key levers\u00a0that\u00a0can\u00a0impact your online marketing effectiveness.\u00a0 In a previous post, we presented benchmarks statistics on the\u00a0size of an individual professional\u2019s social network<\/a>\u00a0across Facebook, Linkedin and Twitter – by individual professionals in financial advisory, insurance, accounting and real estate.\u00a0\u00a0 In this post, we want to focus on\u00a0the social media post frequency of these professionals – by looking at their Twitter usage. \u00a0Taking the difference between a Twitter\u00a0user\u2019s join date and the current date,\u00a0we can derive the time duration which user has been tweeting. \u00a0Then, by dividing the user\u2019s number of tweets by that time duration, we can obtain the user\u2019s tweet frequency. \u00a0Here\u2019re benchmark statistics on the number of tweets posted each month by individual professionals in wealth management, insurance, accounting, &\u00a0real estate.\u00a0 Data is based on 20,000+ professionals\u00a0(as of Aug 2014) from InvestmentPal\u2019s Linkedin Group, Facebook Page, Twitter, Pinterest & Google+ accounts.<\/p>\n <\/p>\n <\/p>\n