{"id":4359,"date":"2015-02-02T17:42:16","date_gmt":"2015-02-03T01:42:16","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=4359"},"modified":"2018-05-25T23:40:48","modified_gmt":"2018-05-26T06:40:48","slug":"curate-content-differentiation","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/how-to-curate-content-with-differentiation","title":{"rendered":"How to curate content with differentiation"},"content":{"rendered":"<p>Content curation has become an important marketing tactic for professionals to engage clients and prospects on social media.\u00a0 Whether on Facebook, Twitter or <a href=\"https:\/\/blog.investmentpal.com\/Linkedin-updates-content-curation-sources\/\" target=\"_blank\">Linkedin updates<\/a>, professionals are sharing relevant articles found on <a href=\"https:\/\/blog.investmentpal.com\/sites-curate-content\/\" target=\"_blank\">news sites, magazine sites, industry sites, blogs,<\/a> Youtube, company blogs and their own professional blogs. \u00a0\u00a0Sharing content which professionals may already be monitoring for their own consumption requires little incremental effort and allows them to engage clients and prospects with a frequency that is achieve from blogging alone.\u00a0 Having a professional select good content from an information-rich web enables readers to save time while receiving relevant content.\u00a0\u00a0 Further, a well crafted introduction to the shared content can help readers make sense of an article and get to its key points quickly.<\/p>\n<p>In this post, we address the question \u201cHow to curate content with differentiation?\u201d\u00a0One way is the choice of content and its overall mix \u2013 is the content relevant, fresh, different?\u00a0 Another is the way the content is introduced and how that introduction is being crafted.\u00a0\u00a0\u00a0 Here\u2019re 7 ways one can choose to introduce curated content:<\/p>\n<ul>\n<li>Articulate your point of view<\/li>\n<li>Say why the article is important<\/li>\n<li>Tell the reader what the article is about<\/li>\n<li>Summarize the article<\/li>\n<li>Explain the contents within the article<\/li>\n<li>Highlight the key point\/s in the article<\/li>\n<li>Ask a question<\/li>\n<\/ul>\n<p>After choosing how you want to introduce an article, crafting it well further enables you to demonstrate your expertise, thoughtfulness, and understanding of what\u2019s most important to your readers.<\/p>\n<p>To illustrate the different ways to introduce curated content and how these introductions are crafted, we select content curation examples found on Linkedin Pages\u00a0\u00a0 These examples are chosen from professional services firms in financial advisory, accounting, and insurance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. \u00a0Your point of view<\/strong><\/p>\n<p>Bernhardt Wealth Management responds to an Investmentnews.com article on NAPFA\u2019s decision to ban its members from owning even a small stake in commission-based firms by expressing its view that \u201cthis is a good move\u201d<\/p>\n<p><strong><em>\u201cAnything the financial services industry can do to mark things more transparent and remove conflicts of interest should be applauded. This is a good move by NAPFA\u2026.\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4361\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-1.png\" alt=\"Bernadt Wealth Management \" width=\"520\" height=\"259\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-1.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-1-300x149.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>SICA Wealth Management adds to a Bloomberg.com article on Facebook\u2019s valuation by expressing its view that continuing to grow mobile ads will enable Facebook to sustain demand for its stock.<\/p>\n<p><strong><em>\u201c\u2026If they can continue to grow their mobile ads, they will have a sustainable demand for their stock\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4362\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-2.png\" alt=\"SICA Wealth Management \" width=\"520\" height=\"246\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-2.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/your-point-of-view-2-300x142.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. \u00a0Why the article is important?<\/strong><\/p>\n<p>Capstone Financial highlights the importance of a finance.yahoo.com article on beneficiary forms by warning about the consequences of mistakes in filling out those forms<\/p>\n<p><strong><em>\u201cOne mistake could cost your children\u2019s inheritance\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4363\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/why-this-is-important.png\" alt=\"Capstone Financial \" width=\"520\" height=\"160\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/why-this-is-important.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/why-this-is-important-300x92.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \u00a0What the article is about?<\/strong><\/p>\n<p>State Compensation Insurance Fund introduces a cnn.com article on the workplace light by telling readers in a sentence what the article is about &#8211; health and productivity benefits from daylight.<\/p>\n<p><strong><em>\u201cCNN reports on a study that suggests worker\u2019 health and productivity benefits from exposure to daylight\u2026\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4364\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-this-about.png\" alt=\"State Compensation Insurance Fund \" width=\"520\" height=\"188\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-this-about.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-this-about-300x108.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. \u00a0Article summary<\/strong><\/p>\n<p>Thomas Miller Investment summarizes a trustnet.com article on the financial impact of the Russian\/Ukraine standoff in a sentence containing the gist of the article.<\/p>\n<p><strong><em>\u201cSeveral diversified funds with exposure to Russia have made positive returns\u2026.but&#8230;the worst is still yet to come\u2026\u201d<\/em><\/strong><\/p>\n<p><strong><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4365\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-summarize-this.png\" alt=\"Thomas Miller Investment \" width=\"520\" height=\"218\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-summarize-this.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-summarize-this-300x126.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\u00a0<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. \u00a0Explanation of article content<\/strong><\/p>\n<p>Kim Crouch CPA introduces a journalofaccountancy.com article on tax implications under the National Mortgage Settlement by explaining what one\u2019s tax liability is likely to be under a certain scenario.<\/p>\n<p><strong><em>\u201cIf you went through a foreclosure of your primary residence in the last few years and received a National Mortgage Settlement check in 2013, it is most likely not taxable, although\u2026.\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4366\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-explain-what-author-is-saying.png\" alt=\"Kim Crounch CPA \" width=\"520\" height=\"231\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-explain-what-author-is-saying.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/how-would-one-explain-what-author-is-saying-300x133.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. \u00a0Key points<\/strong><\/p>\n<p>Mooney Insurance Brokers highlights the most important point in an inc.com article on cyber liability insurance \u2013 that such a policy is needed if you take payments or collect personal information<\/p>\n<p><strong><em>\u201cDoes your business need a cyber liability insurance policy? The short answer is: If you take payments or collect personal information&#8230; the answer is YES\u201d.<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4381\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-the-key-highlight-in-this-article1.png\" alt=\"Mooney Insurance Brokers\" width=\"552\" height=\"145\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-the-key-highlight-in-this-article1.png 552w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-is-the-key-highlight-in-this-article1-300x79.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>7. \u00a0Ask a question<\/strong><\/p>\n<p>Serenity Accounting introduces the fastcoexist.com article which discusses the life of foundations by asking the question on whether foundations should be shut down within the philanthropist\u2019s lifetime.<\/p>\n<p><strong><em>\u201cShould foundations shut down within one generation?\u201d<\/em><\/strong><\/p>\n<p><em>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4368\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-question-does-this-answer.png\" alt=\"Serenity Accounting \" width=\"520\" height=\"197\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-question-does-this-answer.png 520w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/02\/what-question-does-this-answer-300x114.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Are you differentiating how you introduce curated content and how you craft that introduction?<\/p>\n<p>&nbsp;<\/p>\n<p>by <a href=\"http:\/\/investmentpal.com\/\" target=\"_blank\">InvestmentPal<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content curation has become an important marketing tactic for professionals to engage clients and prospects on social media.\u00a0 Whether on Facebook, Twitter or Linkedin updates, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. \u00a0\u00a0Sharing content which professionals may already be monitoring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,77,61,88],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to curate content with differentiated introductions<\/title>\n<meta name=\"description\" content=\"7 ways to introduce the content shared. 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