{"id":4580,"date":"2015-08-09T00:55:51","date_gmt":"2015-08-09T07:55:51","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=4580"},"modified":"2018-06-12T21:44:49","modified_gmt":"2018-06-13T04:44:49","slug":"50-statistics-to-guide-your-approach-to-social-media-in-financial-services-ecosystem","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/financial-social-media-statistics-2015\/","title":{"rendered":"50 Statistics to guide your approach to Social Media in Financial Services Ecosystem [Infographic]"},"content":{"rendered":"<p>This year, the millenial population in the U.S. surpassed 75M, exceeding that of baby boomers. \u00a0A digital savvy generation expected to inherit $30 trillion from baby boomers in North America, 22% of millennial investors say they will look closely at how a financial advisor uses social media when choosing one.\u00a0 In this post, we put together 50 key social media statistics covering demographic changes, digital usage trends and marketing outcomes that are relevant to professionals in financial advisory, insurance, accounting and real estate.\u00a0 Presented in a \u2018financial social media statistics 2015\u2019 infographic, these data can be used to guide your approach and focus on social media.\u00a0 The data attempt to answer, directly and indirectly, the following questions:<\/p>\n<ol>\n<li>What is social media usage in 2015,\u00a0compared to email usage?<\/li>\n<li>How has the digital savvy millennial population grown, and how has the use of social media grown among\u00a0the baby boomers?<\/li>\n<li>How does social media influence decision-making, from millennials to institutional investors?<\/li>\n<li>How many professionals in financial planning, insurance, accounting and real estate are using social media for business today?<\/li>\n<li>How are the top uses of social media by these professionals?<\/li>\n<li>How many different social networks are these professionals using?<\/li>\n<li>How important is <a href=\"https:\/\/blog.investmentpal.com\/how-to-curate-content-with-differentiation\" target=\"_blank\" rel=\"noopener\">content curation<\/a> on social media?<\/li>\n<li>How important is the use of <a href=\"https:\/\/blog.investmentpal.com\/visual-media-marketing-blog-images\/\" target=\"_blank\" rel=\"noopener\">images <\/a>and <a href=\"https:\/\/blog.investmentpal.com\/video-curation-youtube-channels\" target=\"_blank\" rel=\"noopener\">video<\/a>?<\/li>\n<li>How important is <a href=\"https:\/\/blog.investmentpal.com\/yin-and-yang-inbound-marketing\" target=\"_blank\" rel=\"noopener\">search engine visibility<\/a>?<\/li>\n<li>What are some results achieved in terms of <a href=\"https:\/\/blog.investmentpal.com\/social-media-success-stories-new-clients-won\/\" target=\"_blank\" rel=\"noopener\">clients and assets gained from social media<\/a>?<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4583\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/08\/50-Statistics-to-guide-your-approach-to-Social-Media-Marketing-in-Financial-Services-Ecosystem-2015.png\" alt=\"financial social media statistics 2015\" width=\"544\" height=\"3285\" \/><\/p>\n<p>&#8211; By <a href=\"https:\/\/investmentpal.com\">InvestmentPal<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4588\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/08\/50-statistics.png\" alt=\"social media numbers in 2015\" width=\"265\" height=\"253\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, the millenial population in the U.S. surpassed 75M, exceeding that of baby boomers. \u00a0A digital savvy generation expected to inherit $30 trillion from baby boomers in North America, 22% of millennial investors say they will look closely at how a financial advisor uses social media when choosing one.\u00a0 In this post, we put [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,86,83,63,88,82,79],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>50 Statistics to guide your approach to Social Media Marketing in Financial Services 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