{"id":4602,"date":"2015-09-14T09:17:08","date_gmt":"2015-09-14T16:17:08","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=4602"},"modified":"2018-06-12T21:43:17","modified_gmt":"2018-06-13T04:43:17","slug":"commenting-as-a-social-media-engagement-strategy-10-savvy-examples","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/","title":{"rendered":"Commenting as a social media engagement strategy &#8211; 10 savvy examples"},"content":{"rendered":"<p>Effective social media marketing requires regular engagement with clients and prospects. \u00a0Time-pressed professionals face the\u00a0challenge of\u00a0generating engaging content at\u00a0desired frequencies. \u00a0To overcome this, one marketing strategy these professionals can adopt is commenting. \u00a0Thoughtful comments on relevant\u00a0<a href=\"https:\/\/blog.investmentpal.com\/sites-curate-content\/\" target=\"_blank\" rel=\"noopener\">online articles<\/a> enable professionals to articulate their unique perspectives on timely topics &#8211; within minutes. \u00a0Professionals can craft\u00a0comments to<\/p>\n<ul>\n<li>articulate their views\u00a0on an issue raised by an article<\/li>\n<li>present a point which leverages content found within<\/li>\n<li>express agreement with a position taken by\u00a0article<\/li>\n<li>voice an opposing opinion<\/li>\n<li>point out the gaps in the article<\/li>\n<li>highlight its strengths<\/li>\n<\/ul>\n<p>Here\u2019re 10 examples of social media savvy financial services professionals using commenting as an engagement strategy,\u00a0sharing their\u00a0comments on Linkedin, Twitter and Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Linkedin<\/strong><\/p>\n<p><strong>1. Robert Klein, <\/strong>Retirement Healthcare Advisor, comments on<strong> InvestmentNews <\/strong>article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4605\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs.png\" alt=\"social media engagement\" width=\"550\" height=\"266\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs.png 550w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs-300x145.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>linkedin.com\/in\/advisorrob<\/p>\n<p style=\"text-align: center;\">investmentnews.com\/article\/20150817\/FREE\/150819924\/delaying-social-security-may-boost-medicare-costs<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Ricky Rodriguez<\/strong>, CPA, comments on <strong>Economist<\/strong> article<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4606\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li2.-u.s.-companies-avoid-tax-inversions.png\" alt=\"social media marketing\" width=\"550\" height=\"258\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li2.-u.s.-companies-avoid-tax-inversions.png 550w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li2.-u.s.-companies-avoid-tax-inversions-300x141.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\">linkedin.com\/in\/globaltaxstrategy<\/p>\n<p style=\"text-align: center;\">economist.com\/news\/business\/21660986-corporate-americas-tax-driven-exodus-continues-all-my-bags-are-packed?fsrc=scn\/ln_ec\/all_my_bags_are_packed<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>3. SJK Wealth Management<\/strong>, comments on <strong>Fox Business<\/strong> article<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li3.-bitcoin-new-york-stock-exchange.png\" alt=\"financial social media\" width=\"550\" height=\"164\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li3.-bitcoin-new-york-stock-exchange.png 550w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li3.-bitcoin-new-york-stock-exchange-300x89.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>linkedin.com\/company\/sjk-wealth-management<\/p>\n<p style=\"text-align: center;\">foxbusiness.com\/technology\/2015\/05\/19\/bitcoin-goes-mainstream-with-new-york-stock-exchange-index<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Twitter<\/strong><\/p>\n<p><strong>4. Michael Zmistowski<\/strong>, Financial Planner, comments on <strong>ThinkAdvisor<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4608\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw1.-fixed-income.png\" alt=\"social media commenting\" width=\"533\" height=\"309\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw1.-fixed-income.png 533w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw1.-fixed-income-300x174.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>twitter.com\/FPadvisorsInFla<\/p>\n<p style=\"text-align: center;\">thinkadvisor.com\/2015\/09\/09\/blackrocks-rieder-fed-shouldve-hiked-rates-months<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>5. John McDonough,<\/strong> Financial Advisor comments on <strong>US News<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4609\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw2.-4-college-funding-sources.png\" alt=\"commenting\" width=\"536\" height=\"418\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw2.-4-college-funding-sources.png 536w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw2.-4-college-funding-sources-300x234.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>twitter.com\/Johnmcd79<\/p>\n<p style=\"text-align: center;\">usnews.com\/education\/best-colleges\/paying-for-college\/articles\/2015\/08\/26\/4-college-funding-sources-and-how-can-they-affect-financial-aid<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. Leigh Morris,<\/strong> Financial Planner, comments on <strong>Sydney Morning Herald<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4610\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw3.-super-negative-gearing.jpg\" alt=\"comments on news\" width=\"534\" height=\"649\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw3.-super-negative-gearing.jpg 534w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw3.-super-negative-gearing-247x300-1.jpg 247w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>twitter.com\/LeighMorrisFP<\/p>\n<p style=\"text-align: center;\">smh.com.au\/business\/the-economy\/time-to-look-at-super-negative-gearing-gst-bracket-creep-kpmg-20150726-gikqd9<\/p>\n<p>&nbsp;<\/p>\n<p><strong>7. Stash Wealth<\/strong>, Investment Advisor, comments on <strong>CNBC<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4611\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw4.-investing-secrets-millionaires.png\" alt=\"social media strategy\" width=\"533\" height=\"560\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw4.-investing-secrets-millionaires.png 533w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/tw4.-investing-secrets-millionaires-286x300.png 286w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>twitter.com\/StashWealth<\/p>\n<p style=\"text-align: center;\">cnbc.com\/2014\/12\/11\/whats-inside-the-millionaire-stock-portfolio.html<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Facebook<\/strong><\/p>\n<p><strong>8. Cory Boyas,<\/strong> Financial Planner, comments on <strong>CNN Money<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4613\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb2.-anthem-acquire-cigna-54-billion.png\" alt=\"social media comments\" width=\"488\" height=\"520\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb2.-anthem-acquire-cigna-54-billion.png 488w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb2.-anthem-acquire-cigna-54-billion-282x300.png 282w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>facebook.com\/cory.coach<\/p>\n<p style=\"text-align: center;\">money.cnn.com\/2015\/07\/24\/news\/companies\/anthem-cigna-merger<\/p>\n<p>&nbsp;<\/p>\n<p><strong>9. HOME Financial Advisors<\/strong> comments on <strong>CNBC<\/strong> article<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4612\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb1.-world-first-publicly-listed-city.png\" alt=\"social media commenting\" width=\"494\" height=\"675\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb1.-world-first-publicly-listed-city.png 494w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb1.-world-first-publicly-listed-city-220x300.png 220w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/>facebook.com\/HOME-Financial-Advisors-623746997746530<\/p>\n<p style=\"text-align: center;\">cnbc.com\/2014\/09\/29\/meet-the-worlds-first-publicly-listed-city.html<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>10. Marc Lapierre,<\/strong> Financial Advisor, comments on <strong>Dave Ramsey blog <\/strong>post<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4614\" src=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb3.-how-teens-can-become-millionaires.png\" alt=\"blog commenting\" width=\"491\" height=\"1079\" srcset=\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb3.-how-teens-can-become-millionaires.png 491w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb3.-how-teens-can-become-millionaires-137x300.png 137w, https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/fb3.-how-teens-can-become-millionaires-466x1024.png 466w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>facebook.com\/MarcLapierreFinancialAdvisor<\/p>\n<p style=\"text-align: center;\">daveramsey.com\/blog\/how-teens-can-become-millionaires<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; <a href=\"https:\/\/investmentpal.com\">InvestmentPal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective social media marketing requires regular engagement with clients and prospects. \u00a0Time-pressed professionals face the\u00a0challenge of\u00a0generating engaging content at\u00a0desired frequencies. \u00a0To overcome this, one marketing strategy these professionals can adopt is commenting. \u00a0Thoughtful comments on relevant\u00a0online articles enable professionals to articulate their unique perspectives on timely topics &#8211; within minutes. \u00a0Professionals can craft\u00a0comments to articulate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,77,61,63,88,78],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commenting as a social media engagement strategy - 10 savvy examples - Social Media Marketing for Financial Services Ecosystem<\/title>\n<meta name=\"description\" content=\"10 examples of savvy professionals in financial services using online comments to engage clients & prospects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/\",\"url\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/\",\"name\":\"Commenting as a social media engagement strategy - 10 savvy examples - Social Media Marketing for Financial Services Ecosystem\",\"isPartOf\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs.png\",\"datePublished\":\"2015-09-14T16:17:08+00:00\",\"dateModified\":\"2018-06-13T04:43:17+00:00\",\"author\":{\"@id\":\"https:\/\/blog.investmentpal.com\/#\/schema\/person\/4b71119ad27ed63efdefe4c23ce4c79a\"},\"description\":\"10 examples of savvy professionals in financial services using online comments to engage clients & prospects\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/#primaryimage\",\"url\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs.png\",\"contentUrl\":\"https:\/\/blog.investmentpal.com\/wp-content\/uploads\/2015\/09\/li1.-delaying-social-security-boost-medicare-costs.png\",\"width\":550,\"height\":266,\"caption\":\"social media engagement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-engagement-commenting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.investmentpal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commenting as a social media engagement strategy &#8211; 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