{"id":5114,"date":"2017-04-22T03:58:00","date_gmt":"2017-04-22T10:58:00","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=5114"},"modified":"2018-06-12T21:00:22","modified_gmt":"2018-06-13T04:00:22","slug":"finding-new-clients-update-social-media-demographics-infographics","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-demographics-new-clients\/","title":{"rendered":"Looking for new clients? An update on social media demographics (infographics)"},"content":{"rendered":"

As a financial advisor, insurance agent, tax consultant or realtor, it is important to know your target customer segments and know where to find them.\u00a0 The number of financial professionals prospecting on Linkedin, Facebook and Twitter has been increasing over the years.\u00a0 One reason for this is the growth of overall user numbers on these 3 major social networks.\u00a0 Another is the increasing attractiveness of their user demographics.\u00a0 In this infographic, we look at one key user segment as an example of how demographics has changed on social media over the years.<\/p>\n

\"social<\/p>\n

 <\/p>\n

By InvestmentPal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a financial advisor, insurance agent, tax consultant or realtor, it is important to know your target customer segments and know where to find them.\u00a0 The number of financial professionals prospecting on Linkedin, Facebook and Twitter has been increasing over the years.\u00a0 One reason for this is the growth of overall user numbers on these […]<\/p>\n","protected":false},"author":1,"featured_media":5484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,86,63,88,82],"tags":[],"yoast_head":"\nLooking for new clients? An update on social media demographics (infographics) - Social Media Marketing for Financial Services Ecosystem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/social-media-demographics-new-clients\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/social-media-demographics-new-clients\/\",\"url\":\"https:\/\/blog.investmentpal.com\/social-media-demographics-new-clients\/\",\"name\":\"Looking for new clients? 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