{"id":6047,"date":"2019-05-16T09:36:26","date_gmt":"2019-05-16T16:36:26","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=6047"},"modified":"2021-08-22T22:59:29","modified_gmt":"2021-08-23T05:59:29","slug":"4-ways-to-add-value-when-sharing-an-accounting-article","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/cpa-accounting-articles-commentary\/","title":{"rendered":"4 Ways to Add Value When Sharing an Accounting Article"},"content":{"rendered":"

The world of accounting is ever-changing. In fact, there are so many tax laws that new ones are often released even after the first wave of taxpayers have filed returns. Obviously, that creates a lot of uncertainty and confusion for your clients. While you aim to provide the best information as promptly as possible, it\u2019s hard to stay on top of all the updates \u2013 especially when your primary goals are managing books, filing tax returns, and giving your clients expert advice.<\/p>\n

\"cpa<\/p>\n

 <\/p>\n

Sharing Tax and Accounting Articles<\/strong><\/p>\n

That\u2019s when you turn to industry sites, news sites<\/a> and even other experts for assistance. How? By sharing helpful accounting articles with your own readers and clients. Before you hit that \u201cpost\u201d button, however, it\u2019s important to remember that there\u2019s much more to sharing than just adding a link. If you want your readers to come to you for advice, you must position yourself as an expert.<\/p>\n

So, how can you add value when sharing someone else\u2019s article? It\u2019s not as hard as you might think. By following these tips, you\u2019ll likely see your engagement increase. Better yet, you can expect valuable feedback from your clients.<\/p>\n

 <\/p>\n

Shared Accounting Article Example <\/strong><\/p>\n

For our example, let\u2019s assume we\u2019re sharing an article about a trending topic that\u2019s applicable to both individuals and businesses:<\/p>\n

 <\/p>\n

2018 Tax Law Changes: Myth Versus Reality<\/strong><\/a><\/h4>\n

Source: theunion.com\u00a0 | Contributor: Seth Leishman<\/em><\/p>\n

 <\/p>\n

Here are some sample commentaries we might share about this article.<\/p>\n

    \n
  1. Give a quick overview<\/strong><\/li>\n<\/ol>\n

    Research shows that the majority of people skim articles rather than carefully reading each word. Chances are you\u2019re one of those readers. (Don\u2019t worry; I am, too.) That\u2019s why your summary should be succinct and informative. Offer as much information as you can without skipping anything of importance. For our example article, you might say:<\/p>\n

    \u201cThe 2018 tax reform bill brought many changes that affect the majority of Americans, <\/em>both businesses and corporations. Now that we\u2019re well into 2019, we\u2019re starting to see <\/em>these effects on 2018 returns. While many Americans are seeing lower refunds this tax <\/em>season, this has more to do with withholdings than actual tax rates. This recent article <\/em>shares more detail about the myths surrounding the 2018 tax law changes\u201d<\/em><\/strong><\/p>\n

     <\/p>\n

      \n
    1. Share your expert opinion<\/strong><\/li>\n<\/ol>\n

      Everyone has their own perspective, and your readers will appreciate hearing what you have to say, even if it\u2019s not all complimentary. While news and accurate statistics are always helpful, there\u2019s nothing like a lively debate to start a good conversation. Don\u2019t be scared to share articles that are completely against your own opinions \u2013 just remember to back up your reasoning with facts. But let\u2019s assume you agree with the statements presented in the shared article. In that situation, you might say:<\/p>\n

      \u201cAs a tax accountant, I have completed roughly 200 tax returns for 2018 to date. Thus far, <\/em>I agree with Mr. Leishman\u2019s findings: While many taxpayers are seeing lower refunds <\/em>this year (or writing larger checks), this is a result of withholding changes rather than tax <\/em>brackets. See the article for a full overview of the new tax law myths.\u201d<\/em><\/strong><\/p>\n

       <\/p>\n

        \n
      1. Ask the audience<\/strong><\/li>\n<\/ol>\n

        If you really want to engage your audience, ask for their opinion! There\u2019s no better way to drive traffic than a lively debate. Ask your readers for their own perspectives, whether that\u2019s via Reply Tweets or the comment section of your blog. As an example, your comments might read:<\/p>\n

        \u201cWhile many taxpayers are seeing lower refunds or writing larger checks this year, Mr. <\/em>Leishman concludes that this isn\u2019t due to recent tax law changes. Instead, he states that <\/em>overall tax bills are decreasing, while withholdings are the real culprit behind a <\/em>surprisingly expensive tax season. What is your experience? Were your taxes higher or <\/em>lower this year?\u201d<\/em><\/strong><\/p>\n

         <\/p>\n

          \n
        1. Include a call-to-action<\/strong><\/li>\n<\/ol>\n

          A call-to-action (or CTA) is simply the next step you would like your reader to take after reading the article. As a tax and accounting professional, the most obvious-call to-action would be some sort of contact so you can offer your services. When sharing any information, whether your own thoughts or someone else\u2019s article, you can add a quick, personable reminder that you offer a professional service and would like to connect.\u00a0 Here\u2019s how you might include a non-salesy call to action.<\/p>\n

          \u201cThis article states that most taxpayers actually paid fewer taxes for 2018 (compared to <\/em>prior year returns). To determine whether the tax changes lowered your own taxes, you <\/em>would need to follow Mr. Leishman\u2019s advice, considering your tax bracket rather than <\/em>your refund when filing your return. If you have any questions, don\u2019t hesitate to contact <\/em>us for assistance\u201d<\/em><\/strong><\/p>\n

           <\/p>\n

          Final Thoughts<\/strong><\/p>\n

          Sharing articles from other experts offers a bit of diversity for your readers, and referencing authoritative sources is never a bad idea. But you must be savvy when it comes to commentary. By following the tips above, you can generate useful content to more effectively engage you clients and prospects online.<\/p>\n

           <\/p>\n

          \"Savannah<\/p>\n

          Savannah Richardson<\/a> is a writer and former accountant who primarily focuses on business and finance topics<\/p>\n","protected":false},"excerpt":{"rendered":"

          The world of accounting is ever-changing. In fact, there are so many tax laws that new ones are often released even after the first wave of taxpayers have filed returns. Obviously, that creates a lot of uncertainty and confusion for your clients. While you aim to provide the best information as promptly as possible, it\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":6049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,77,88],"tags":[],"yoast_head":"\n4 Ways to Add Value When Sharing an Accounting Article - Social Media Marketing for Financial Services Ecosystem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.investmentpal.com\/cpa-accounting-articles-commentary\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestmentPal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.investmentpal.com\/cpa-accounting-articles-commentary\/\",\"url\":\"https:\/\/blog.investmentpal.com\/cpa-accounting-articles-commentary\/\",\"name\":\"4 Ways to Add Value When Sharing an Accounting Article - 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