{"id":6463,"date":"2022-04-04T10:41:33","date_gmt":"2022-04-04T17:41:33","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=6463"},"modified":"2022-04-04T10:53:48","modified_gmt":"2022-04-04T17:53:48","slug":"impact-of-covid-19-on-customer-engagement-for-realtors","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/covid-impact-real-estate-agents\/","title":{"rendered":"Impact of Covid-19 on customer engagement for realtors"},"content":{"rendered":"
In previous posts, we discussed how has digital engagement in the wealth management<\/a> and insurance<\/a> industry has changed during this pandemic.\u00a0 In this blog, we highlight 3 statistics that show why and how realtors have both increased adoption of digital channels and use of social media to engage with clients during this time.<\/p>\n <\/p>\n 1. The relative frequency of users looking for \u201creal estate agent\u201d using search engines increased 10% during the first year of the pandemic<\/strong><\/p>\n <\/p>\n <\/p>\n Source: Google Trends<\/p>\n <\/p>\n 2. 44% of real estate agents gained a new client during the pandemic due to posting on social media<\/strong><\/p>\n <\/p>\n <\/p>\n Source: TheClose.com<\/a><\/p>\n <\/p>\n 3. 82% of real estate agents planned to improve their social presence to grow their business during the pandemic<\/strong><\/p>\n <\/p>\n <\/p>\n Source: TheClose.com<\/a><\/p>\n <\/p>\n